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BIECC Sponsored Seminar

Below are the materials relating to the BIECC-sponsored seminar, "Data Synchronization: Adding Value to the Middle Tier," to be held on Sunday, September 18, 2005, from 3:00 5:00 p.m. at NBWA's 68th Annual Convention & Trade Show, in Las Vegas, Nevada. Additional information may be added to this page if it becomes available. If you have any questions, please contact Manager, Technology & Industry Information Susan Hilaski at shilaski@@nbwa.org or call 800-300-6417, ext. 124.

MARK YOUR CALENDAR! BIECC Seminar Preparation Meeting - 11:00 a.m. in Vegas on September 18, 2005. Location to be determined.

Data Synchronization: Adding Value to the Middle Tier
Dreaming of the day that store receivers stop refusing your products because the
product isn't yet authorized in their database? Tired of retailers having product prices that don't match your invoice? Someday data synchronization may solve these issues. Learn what data synch means for your business and what is expected from the wholesaler tier. Come and see what is the future outlook of data synchronization and how wholesalers can add value to the distribution channel and strengthen the supply chain.

Presenters
Ann Dozier
Vice-President, Business Development
Coca-Cola Customer Business Solutions
P.O. Box 723040
Atlanta, GA  31139-0040
P: 770-249-5401
adozier@@na.cokecce.com

Kevin Krygier
Ahold USA
Giant Food Inc.
6300 Sheriff Rd.
Landover, Md 20785
P: 301-341-3979
kkrygier@@giantofmaryland.com

Ed Licul
IBM Software Group Solutions
WebSphere Product Center
Professional Services
GDS Strategy Lead
5285 Old Reserve Road
Oswego, IL  60543
P: 630-631-7198
elicul@@us.ibm.com

Moderator
Donna L. Spagnola
President
Central Beverage Co.
2601 So. 25th Ave.
Broadview, IL 60155
P: 708-344-6602
dlspagnola@@hotmail.com

Presentation Flow:

 

Ann Dozier of Coca-Cola Customer Business Solutions will begin the BIECC-sponsored seminar by talking about the direct-store-delivery (DSD) industry as a whole. Dozier will describe what Coca-Cola does, share tangible results and communicate business benefits. Dozier will explain three-tier similarities since Coca-Cola handles diverse packages and downstream operational efficiencies. Lastly, Dozier will speak about the power of the DSD community and its role with the retailer.

 

Following Doziers last point, Kevin Krygier of AholdUSA will begin his portion of the seminar and speak as a generic retailer about what retailers are doing in regards to the data synch initiative. He will explain why wholesalers are interested in working on a solution and some of the efficiencies that beer wholesalers will experience as a result of data synchronization. Finally, Krygier will address why retailers are involved in the data synch process and why it is important to all three tiers.

 

The last presenter, Ed Licul of IBM Software Group, will speak to the audience in a generic way and provide a supplier and wholesaler perspective since Ed has beer industry knowledge. Licul will explain what data synch means to a beer supplier and wholesaler. Licul will address how beer wholesalers add value to the supplier tier and keep the industry strong. In addition, Licul will discuss how relationships work between trading partners, brand value and supply chain value.


Each speaker will give an approximate 20-minute presentation. Dress for presenters is business casual; a coat and no tie for men is acceptable. Topics identified to be integrated in the BIECC-sponsored seminar include advance ship notice (ASN), price synchronization, item authorization, promotion, point-of-sale (POS) movement from the retailer and communicating POS information back to manufacturers. The importance of a solid foundation will be addressed as well as the disadvantages associated with poor execution such as product refusal at the backdoor and invoice discrepancies. There will be tie-ins to the white paper where appropriate.

Audio Visual Requirements

Welcome Presentation Development

Speaker Expense Instructions
 

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