“The STOP Act is a testament to the importance of active state and federal efforts in the regulation of alcohol,” said NBWA President Craig Purser.

The STOP Act was the first time in recent memory that Congress and the executive branch joined together to coordinate activities to fight underage drinking. STOP was supported by the licensed beverage industry, alcohol control organizations and the public health community. “STOP is a solid example of the great things that can be accomplished when groups with different agendas work together to achieve a common goal,” added Purser.

The landmark legislation notes that alcohol is best regulated by the states: “Alcohol is a unique product and should be regulated differently than other products by the States and Federal Government. States have primary authority to regulate alcohol distribution and sale, and the Federal Government should support and supplement these State efforts.”

The STOP Act established a federal coordinating committee, chaired by the Secretary of Health and Human Services (HHS), to oversee the federal government’s efforts to prevent underage drinking. It also authorized a national media campaign, new grant programs and research.