Alcohol is not like other consumer goods; a point well illustrated by the fact that it is the subject of two constitutional amendments. Alcohol beverages are unique, and unfortunately, can have consequences if abused by adults or consumed by those underage.

Beer distributors play a vital role in their communities by sponsoring a vast array of programs that promote responsible consumption. The programs range from providing free taxi rides home for restaurant patrons who do not have a designated driver, to sponsoring alcohol-free after prom events and producing educational materials to help parents talk to their children about illegal underage drinking.

Distributors also promote alcohol education initiatives that bring guest speakers into local schools and community centers guest speakers who have made mistakes about alcohol, but have lived to retell their story and encourage others not to make the same mistakes.

Working with their brewer partners, the families who distribute America’s beverage help ensure that the products they provide are consumed moderately and responsibly only by those of legal drinking age.

The good news, is that underage drinking and drunk driving has declined significantly in the past two decades thanks to the work of teachers, parents, community leaders and others. To view recent statistics regarding illegal underage drinking and drunk driving, read Signs of Progress 2005 (courtesy of the Beer Institute). Or visit www.alcoholstats.com.