Highlighting Beer Distributor Efforts to Promote Responsibility

The men and women of the beer distribution industry play a critical role in efforts to eliminate drunk driving, alcohol abuse and underage drinking. NBWA works hard to educate legislators, the media and the public about these efforts and also helps distributors promote their responsibility initiatives in their communities.

Responsibility programs in the news
One way to educate the public about distributor responsibility initiatives is to educate the media. In 2006, NBWA helped beer distributors promote their responsibility programs surrounding major holidays by assisting them in producing press releases and distributing the materials to local media. All materials included messages about how state-based alcohol regulation and a strong threetier system are crucial to the safe and responsible distribution of alcohol products. A number of the press releases garnered positive news clips for beer distributors.

Customizable responsibility materials
America’s Beer Distributors: Promoting Responsibility in Our Communities describes the many ways in which beer distributors across the country are working to prevent underage drinking and drunk driving. The brochure explains the importance of state-based regulation and a strong distribution system. It also includes details about the Sober Truth on Preventing Underage Drinking (STOP) Act.

The Guide to Responsible Party Planning provides tips for how to plan a safe and enjoyable event for guests. It includes recommendations such as making a list of taxicab services and phone numbers in the community and providing food when serving alcohol beverages. The Guide to Responsible Party Planning is a great resource for distributors and retailers to give to consumers.

Public Service Announcements (PSA)

NBWA’s successful PSA program continues to grow, reaching millions of adolescents and adults nationwide with positive responsibility messages. NBWA produces print, audio and video PSAs available for beer distributors to supply to their local newspapers, radio stations and television stations to remind citizens in their communities about the consequences of excessive drinking and illegal consumption of alcohol.