Return to Resources Beer is America’s beverage. It is enjoyed by millions of Americans at home after a hard day at work, at summer barbeques, at sporting events and out with friends just to name a few. America’s beer distributors remind everyone who enjoys beer to always designate a driver and never drive drunk. Drunk driving has declined in the U.S. over the past 20 years. To continue this trend, beer distributors across the country sponsor programs to provide bar patrons with a safe, free or reduced price taxi ride home. Spotlight: Norri Distributing, Virginia, MN In 2000, Norri Distributing Company in Virginia, Minnesota, introduced a nationally sponsored safe ride home program put on in conjunction with Miller Brewing Company called The Last Call Safe Ride Home Program. Since 2000, the program, which has been featured on Norri Distributing’s local television station Duluth WDIO, has provided Minnesotans with more than 2,100 safe rides home.