Are Your Drivers Driving Distracted?
Consider the following:
- In May 2012, $21 million in damages was awarded by a Corpus Christi, Texas, jury to a woman who was struck by a driver for a soft drink company who had been talking on a cell phone at the time of the accident.
- According to the National Highway Traffic Safety Administration (NHTSA), more than 800,000 vehicles are driven by someone using a hand-held cell phone at any given moment during daylight hours. In 2010, 419,092 people were injured or killed in crashes involving a distracted driver.
- Drivers who use hand held devices are four times more likely to get into crashes serious enough to injure themselves according to Monash University.
Distracted driving is not only driving while using a hand-held communication device. Any time a driver takes their eyes off the road, their hands off the wheel or their mind off the task of driving safely, distracted driving occurs. Any non-driving activity a driver engages in is a potential distraction and increases the risk of crashing.
Crashes involving distracted drivers may not only result in injury and property/vehicle damage to a third party, but also damage to property and vehicles that your business owns, injury to the driver, employee lost time, loss of productivity, potential higher insurance costs and negative public image.
Many resources including seminars, train the trainer programs and behind-the-wheel trainings are available to help you reduce the likelihood of distracted drivers and resultant crashes.
Take advantage of these and other programs focused on loss control and safety that are offered in concert with the NBWA Insurance Program.
For more information, please contact NBWA Membership and Meetings Assistant Maggie Graham at firstname.lastname@example.org or 800-600-3417, or Amy Wagner with BevCap Management, LLC at email@example.com or 469-424-3419 ext. 304.