Georgia Beer Distributor Supports Families of Fallen Heroes During 9/11 Memorial Weekend

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For many communities across the United States, the 10th Anniversary of the terror attacks that took place on September 11, 2001, was filled with events to honor the victims and celebrate the heroes of that tragic day.  The NBWA community was united at the Annual Convention & Trade Show in Las Vegas that ill-fated day, and beer distributors were forever united in solemnity and camaraderie.  Ten years later, beer distributors from coast to coast paused this September to honor the innocent Americans who were wrongly killed in those attacks.

Georgia beer distributor Eagle Rock Distributing Company, which serves retail customers in east Atlanta and the northwest quarter of Georgia, joined with Operation One Voice (OOV), local law enforcement, fire departments, and soldiers for a memorable weekend at the Lake Lanier Islands Resort.

For the past several years, Eagle Rock Distributing has adopted OOV as its primary charity.  The not-for-profit organization was founded after the attacks of September 11, 2001, by Bill Stevens, a police officer and firefighter in Georgia.  The charity helps support the families of fallen and seriously wounded Special Operation Forces (SOF), the troops who are fighting the war on terror.  Eagle Rock Distributing’s Government Affairs Manager Laird Canby serves on OOV’s Board of Directors and CEO John Economos serves as an advisory member. 

For the 9/11 weekend, OOV invited 30 families of wounded SOF soldiers for some rest and relaxation, golf, fishing, a day on the beach, a concert with Travis Tritt and an outdoor memorial service on Lake Lanier. A golf tournament held during the weekend raised approximately $30,000 for the charity. Guests ranged from a two-star general to an 80-year-old legendary SOF soldier, widows, their children and wounded from all ranks.  The weekend brought fun and many laughs, as well as a few tears as the victims of 9/11 and soldiers who have given their lives for their country were remembered and honored.

Canby reflected on the event stating, “Supporting OOV is an honor and a pleasure. They are a small, appreciative group that does fantastic work in the Special Ops world. They take care of these special families and needs that often fall through the cracks. We are humbled and honored to be involved and will continue to support this worthy non-profit as long as there is a need.”

For more information about Operation One Voice, please visit




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