Hero 2 Hired: How Beer Distributors Can Hire a Veteran Today!

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Guest Column By: COL Michael A. Coss, U.S. Army  

It was a privilege for the U.S. Army to be a part of the 2013 NBWA Legislative Conference!  Sergeant Major of the Army Raymond F. Chandler appreciated the opportunity to speak to you about the state of the Army and our soldiers, and it is our hope that you will be inspired to do your part to support our transitioning service members after you hear his dynamic message.

Soldiers are soldiers for life. When they move from the battlefield to the workplace, they bring with them skills, talents and other strengths. In addition to the solid skills training soldiers receive, soldiers are physically fit; they must complete an intense background check; and they must be able to pass an aptitude test. Soldiers continue training and leadership development throughout their tour of duty through formal leadership schools, college and on-the-job leadership training. Soldiers are sound and ethical decision makers in uncertain and dynamic environments; they solve complex problems with minimal guidance and resources; and they provide confident and competent leadership in tough, stressful situations. Soldiers know how to succeed in whatever situation they are in, and therefore – simply stated – it just makes sound business sense to hire them on your team. 

The numbers are large, and the needs are great. Each year, 130,000 soldiers transition to civilian life; over one million will transition in the next 10 years. America’s Army answered the nation’s call following 9/11 and has been engaged in combat operations for more than 12 years.  Every soldier who served was a volunteer; in fact, June 2013 marks the 40th anniversary of the “All Volunteer” force. That’s why it’s important that they have the help of good employers like beer distributors to help them reintegrate into private life. 

You, as America’s beer distributors, offer great careers in communities all across the country.  Many of the jobs you offer are perfectly suited for soldiers who are transitioning to civilian life.  For example, many soldiers have received extensive experience with logistics on the battlefield, which means they would be assets to helping your warehouses run smoothly and efficiently.  Also, many soldiers already have their commercial driver’s licenses (CDLs).  If they can drive a military armored vehicle in a high-stress, combat situation, they are well-qualified drivers for your distributorship.

So, how can you hire a veteran? 

Use the Department of Defense’s approved automated jobs pipeline, www.Hero2Hired.com, which assists transitioning and job-seeking service members with civilian career readiness resources. You can post your company’s job openings to www.H2H.jobs/employers.   Employers get unlimited free job postings and automatic notifications when candidates apply – a valuable no-cost recruiting option. 

As General George Washington once said, “The willingness with which our young people are likely to serve in any war, no matter how justified, shall be directly proportional to how they perceive the veterans of earlier wars were treated and appreciated by their nation.”

On behalf of the U.S. Army, thank you for making sure our veterans of all service branches are treated with the respect they deserve and receive due appreciation from a grateful nation.





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