NBWA Offers Resources for Public Service Announcements

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America's 3,300 licensed, independent beer distributors and their families are citizens in the communities in which their businesses operate. The 130,000 American men and women of the beer distribution industry and state-based regulation of alcohol play a critical role in the effort to eliminate drunk driving, alcohol abuse and the underage purchase and consumption of alcohol.

Alcohol is not like other consumer goods and can have consequences if abused by adults or consumed illegally by those underage. That is why beer distributors take steps to ensure the safe and legal sale of alcohol and fight efforts to weaken regulations that exist to provide a safe and orderly marketplace.

Within the regulatory framework, beer distributors provide not only choice and value in their products but also participate in a wide variety of programs that promote responsible consumption. Programs range from providing free taxi rides home for bar or restaurant patrons to sponsoring alcohol-free after-prom events and producing educational materials to help parents talk to their children about underage drinking. Distributors also promote alcohol education initiatives, such as inviting guest speakers to schools and community centers to share their personal experiences involving alcohol.

Distributors or state associations seeking to develop public service announcements (PSAs) for use in their communities should consider the National Beer Wholesalers Association (NBWA) as a resource.

Any of NBWA's print PSAs can be downloaded and customized for placement in newspapers, programs, brochures and other materials. The PSAs also make excellent posters to display at schools, community centers or in businesses to reinforce the dangers and consequences of underage drinking and drunk driving. NBWA also produces audio PSAs for distribution to radio stations. Click here for more details.

For more information, please contact NBWA Press Secretary Kathleen Joyce at kjoyce@nbwa.org or 1-800-300-6417.

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