Distributor Responsibility Brochure
America's 3,300 licensed, independent beer distributors and their 130,000 employees are citizens in the communities in which their businesses operate. They understand that alcohol is not like other consumer goods and can have consequences if abused or consumed illegally by those underage. That is why beer distributors take steps to ensure the safe and legal sale of alcohol and fight efforts to weaken regulations that exist to provide a safe and orderly marketplace. They participate in a wide variety of programs to promote responsible consumption and to eliminate drunk driving, alcohol abuse and the underage purchase and consumption of alcohol.
Programs range from providing free taxi rides home for bar or restaurant patrons to sponsoring alcohol-free after-prom events and producing educational materials to help parents talk to their children about underage drinking. Distributors also promote alcohol education initiatives, such as inviting guest speakers to schools and community centers to share their personal experiences involving alcohol.
The brochure America's Beer Distributors: Promoting Responsibility in Our Communities provides education on the numerous programs beer distributors provide to promote safety and reduce alcohol abuse.
Public Service Announcements
NBWA creates public service announcements (PSAs) to address alcohol abuse, including illegal underage drinking and drunk driving.
Print PSAs can be customized for placement in newspapers, programs, brochures and other materials. The PSAs also make excellent posters to display at schools, community centers or in businesses to reinforce the dangers and consequences of underage drinking and drunk driving.
NBWA also produces audio PSAs for distribution to radio stations.
Guide to Responsible Party Planning
Planning a party or gathering of friends and family often involves much thought and attention to detail. Serving alcohol beverages at your party requires extra effort to ensure they are consumed moderately and responsibly by your guests. Click here to download a guide to responsible party planning.
NBWA also encourages its members, along with parents and community leaders, to utilize resources provided by the U.S. Health and Human Services Substance Abuse and Mental Health Services Administration (SAMHSA). The website www.stopalcoholabuse.gov includes resources that can assist in educating young people about the dangers of underage drinking and the importance of making healthy choices.
Distributor Sustainability Brochure
Distributors across the country are conserving resources in warehouses, on the roads and in the marketplace. Among other sustainable programs, beer distributors are utilizing alternative energy sources by undertaking initiatives that range from energy-saving lighting technologies to fuel-saving hybrid or biodiesel beer trucks.
Click here to download an educational brochure on beer distributor sustainability efforts and green initiatives.
To request more information about these membership resources or copies of responsibility brochures, please contact NBWA at firstname.lastname@example.org or 800-300-6417.