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September 18, 2010

Contact: Kathleen Joyce; (800) 300-6417

Imperial Beverage Named 2010 Craft Beer Distributor of the Year

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Andrews Distributing and L. Knife & Son also Recognized for Exceptional Efforts to Market, Promote and Sell Craft Beer


DENVER, CO – The National Beer Wholesalers Association (NBWA) and the Brewers Association (BA) are proud to announce that Imperial Beverage of Kalamazoo, Michigan, has been selected as the 2010 Craft Beer Distributor of the Year. The 2010 Craft Beer Distributor of the Year Award, which is in its fourth year, recognizes a beer distributor who does the most to market, promote and sell craft beer. NBWA and BA presented the award jointly today at the Great American Beer Festival in Denver, Colorado.

Imperial Beverage takes craft beer education and awareness very seriously and stands out in this important area. The distributor’s monthly day-long meeting is just one example of its efforts to further develop the craft knowledge of staffers who are eager to learn the intricacies and unique traits of each beer they are proudly promoting.  Imperial also offers staff rewards, hosts trade shows geared toward the promotion of craft beers and employs the world’s only Master Cicerone ™.  

Andrews Distributing in Dallas, Texas, was also honored with the Craft Beer Distributor Achievement Award and L. Knife & Son Companies, based in Kingston, Massachusetts, received the Craft Beer Distributor Recognition Award.

“The entrepreneurial spirit of craft brewers continues to add energy and excitement to the American beer industry, and it is this excitement that fuels the more than 1,500 breweries in the U.S.,” said NBWA President Craig Purser. “The craft beer category continues to grow thanks in part to the strong relationship between craft brewers and beer distributors. NBWA is proud to recognize Imperial Beverage, Andrews Distributing and L. Knife & Son as well as all the Craft Beer Distributor of the Year Award finalists that have helped strengthen the craft beer segment and bring American consumers the most extensive choice and variety of beer in the world.”

BA President Charlie Papazian added, “America’s beer drinkers are experiencing an unprecedented variety of beer in the marketplace. The exceptional efforts of beer distributors like Imperial Beverage, Andrews Distributing and L. Knife & Son to educate licensed alcohol retailers and consumers of legal drinking age about craft beers have helped to expand the market for craft brands and build widespread enthusiasm for craft beer among American consumers.”

Other 2010 Craft Beer Distributor of the Year Award Finalists included:

  • Chicago Beverage Systems – Chicago, Illinois
  • Crescent Crown/World Class Beverages – Phoenix, Arizona
  • DeCrescente Distributing – Mechanicville, New York
  • Frank B. Fuhrer Wholesale – Pittsburgh, Pennsylvania
  • Gretz Beer Company – Norristown, Pennsylvania
  • J.J. Taylor – Tampa, Florida
  • Lee Distributing – Hanahan, South Carolina
  • Monarch Beverage Co./World Class Beverages – Indianapolis, Indiana
  • Muller – Philadelphia, Pennsylvania
  • National Distributing Company – Albuquerque, New Mexico  
  • Oak Beverage – Blauvelt, New York
  • Origlio Beverage – Philadelphia, Pennsylvania
  • Powers Distributing – Orion, Michigan
  • Premium Distributors of Washington, D.C. – Washington, D.C.
  • Premium Distributors of Virginia – Chantilly,Virginia
  • Town & Country Distributors - Itasca, IL

America’s beer distributors source labels from brewers of all kinds – large and small, domestic and international – unlocking the market for new beer brands, small breweries and innovative beverages. Beer distributors help craft brewers grow and compete by helping them reach a wide network of retailers. The American beer distribution system provides a level playing field that allows all brewers equal access to consumers of legal drinking age.


The National Beer Wholesalers Association (NBWA) represents the interests of America’s 2,850 licensed, independent beer distributor operations in every state, congressional district and media market across the country. Beer distributors are committed to ensuring alcohol is provided safely and responsibly to consumers of legal drinking age through the three-tier, state-based system of alcohol regulation and distribution.

For more information about beer distributors, visit

Based in Boulder, Colorado, USA, the Brewers Association (BA) is the not-for-profit trade and education association dedicated to small and independent American brewers, their craft beers and the community of brewing enthusiasts. Visit to learn more. The association's activities include events and publishing: CraftBeer.comWorld Beer Cup®Great American Beer FestivalCraft Brewers Conference and BrewExpo America®National Homebrewers ConferenceNational Homebrew CompetitionSAVOR: An American Craft Beer & Food ExperienceAmerican Craft Beer WeekZymurgy magazine; The New Brewer magazine; and books on beer and brewing. The Brewers Association has an additional membership division of 22,000+ homebrewers: American Homebrewers Association.

Consumers are invited to learn more about the dynamic world of craft beer at

Contact BA: Julia Herz,, (303) 447-0816 x 113




































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