IL: New advertising agency taps one, and only one client: Coors
Cavalry, a full-service advertising agency that recently opened its doors in Chicago, Illinois, will be dedicated solely to the Coors-brand beers. Tapping local talent and the resources of parent company WPP, Cavalry is assembling a 40-person staff to handle both digital and traditional work for Coors and Coors Light, which spent a combined $169 million in U.S. advertising last year, according to Kantar Media.
