Two central Pennsylvania beer distributors, Wilsbach Distributors and W&L Sales Co., have been giving back to their community during the fall and winter months. Wilsbach Distributors will cover the full prices of cab rides for patrons at 35 participating establishments from December 15 to January 5. Employees of the company also continue to donate to the United Way and just wrapped up collecting toys for the U.S. Marine Corps' Toys for Tots program at its warehouse. In October, W&L Sales Co. participated in a food drive for National Hunger Month. Also in October the company's account managers had their retail accounts sell pumpkin pin-ups for the St. Jude MillerCoors Halloween Fundraiser.
The Daily Brew
After nearly two decades of producing He'Brew brand Jewish beers, Shmaltz Brewing Co. has finally brewed a special beer for Hanukkah. Shmaltz opened its own brewery in Clifton Park, New York, just last year but has been making and marketing its beers since 1996. This new Chanukah Beer is made with eight different hops, eight malts and carries an 8% alcohol level -- all a nod to the eight nights of the holiday.
Google released their “Year in Searches," and a craft brewer cracked the top 10 most searched beer terms. The search engine giant logged trillions of searches. In the beer world, spot number one is held by Budweiser. Big beer brands like Corona, Miller and Coors join the list as well. Sierra Nevada, based in both Chico, California, and Mills River, North Carolina, occupies the number 10 spot.
All About Beer magazine summarizes the history of how Christmas beers became available on shelves and popular with consumers.
The recent decline in fuel prices has resonated with consumers, 80% of whom report that gas prices are lower than they were 30 days ago and, for the first time in two years, more consumers think that gas prices will be lower in the next 30 days (30%) rather than higher (27%), according to the latest NACS Consumer Fuels Survey.
Don't re-gift that popcorn tin you get this holiday season. Draft Magazine lists beer pairings for the holiday snack that really pops.
U.S. consumer prices recorded their biggest drop in nearly six years in November as gasoline prices tumbled, but this probably will do little to change views the Federal Reserve will start raising interest rates in mid-2015.