The National Beer Wholesalers Association (NBWA) is the leading advocacy organization for America’s more than 3,000 beer distributors, which have a presence in every state and congressional district. NBWA is seeking a communications manager to aid in public affairs work that advances the association’s advocacy agenda and to manage internal, membership and external communications initiatives. The communications manager drafts and edits a wide variety of print and digital materials for the association and plays an integral role in executing the association’s digital and traditional marketing strategies. This includes developing and executing targeted email campaigns, overseeing social media content, assisting in managing the association’s website and newsletter production.
Essential Functions
Responsible for supporting all departments of the association with the review and editing of a range of internal and external written materials to ensure brand and messaging consistency, AP Style compliance and highest quality product
Coordinates with all departments to schedule, write and distribute regular member email communications including event marketing and industry updates
Generates and manages content for NBWA’s social media accounts on Twitter, Facebook, Instagram and LinkedIn, including writing copy and producing graphics as needed; publishes a monthly social media calendar for distributor members and state executives
Writes and edits a wide variety of collaterals to support the association’s internal, membership and external programs and initiatives, including: news releases, op-eds, letters to the editor, feature articles, newsletters, reports, video scripts, brochures and website
Collaborates with communications assistant on the NBWA Daily Brew email newsletter
Drafts and distributes press releases to NBWA media contacts, including the monthly Beer Purchasers’ Index chart
Oversees editorial calendar to guide content and media pitching
Conceives and implements new digital initiatives; manages and executes the Ask a Beer Expert video series and weekly NBWA Employee Spotlight program
Coordinates with other departments to ensure the website content is up to date
Monitors news coverage and social media outlets for issues of interest to the association
Contributes to additional Communications and Public Affairs Department projects as needed
Requirements
Bachelor’s degree in communications, public relations or related field
Experience working with or for a trade association, public relations agency, media outlet or on Capitol Hill
Required Skills and Abilities:
Excellent editor
Strong writing skills; proficiency in AP Style
Strong knowledge and experience with digital marketing including social media platforms and website content management systems like MailChimp; experience with HTML a plus
Knowledge of video production and editing
Proactive thinker who takes initiative to present new ideas, strategies and tactics to promote the mission and advocacy priorities of the association
Ability to work as part of a team and independently
Excellent organizational and time management skills
Exceptional analytical, critical-thinking and problem-solving skills
Shows pride, ownership and commitment in all work product
Design skills are a plus, but not required
Reporting Relationships
Reports to the vice president, communications and senior director of communications
Coordinates frequently with members of all departments to develop and disseminate association communications
Communicates with and responds to requests from association members, members of the Board of Directors and state association executives
Other
Attend NBWA’s two annual meetings per year – one in D.C. and one that requires travel; occasional additional travel as required
To apply please e-mail a cover letter, resume and two writing samples to careers@nbwa.org.
