Americans are spooked about celebrating Halloween | NBWA: America's Beer Distributors

According to Morning Consult polling, only 42% of Americans plan to celebrate Halloween this year, a sharp dip compared to the 57% who said they did so last year. This news should make retailers nervous as there is an expected dip in spending to match the decrease in Halloween festivities. Learn more about the expected trends for this year's spookiest holiday.

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