Boston Beer’s Truly launches its first spirit-based seltzer | NBWA: America's Beer and Beverage Distributors

The rapidly growing ready-to-drink spirits category added another player this week when Boston Beer’s Truly launched a new beverage. Truly Vodka Seltzer, made with six-times-distilled premium vodka and real fruit juice, will be available nationally in four flavors starting Oct. 11. “A trailblazer and tastemaker since coming onto the scene over five years ago, Truly is constantly innovating and challenging what drinkers expect from hard seltzer,” Matt Withington, director of marketing for Truly Hard Seltzer, said in a statement. “We’ve earned our role as the ultimate beyond beer destination and are ready to elevate the canned cocktail space with our first spirits-based seltzer.”