Brand loyalty is eroding under supply chain and price pressures | NBWA: America's Beer and Beverage Distributors

More than eight in 10 consumers purchased a different brand from the one they usually purchase in the past three months, according to new research from Inmar Intelligence sent to site Food Dive. Lower prices of substitute brands influenced this decision. At the top of the list, nearly 66% of consumers have opted for alternate brands for dry grocery goods (crackers, cookies and cereals). Where nonalcoholic beverages (46%) and alcohol (42%) round out the list of categories where the most consumers have bought different brands than they usually purchase.

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