Coca-Cola and Molson Coors partnering to create an alcoholic version of Simply Lemonade | NBWA: America's Beer and Beverage Distributors

Coca-Cola is turning another one of its drinks into an alcoholic alternative. It's the company's third alcoholic beverage as it taps into the growing canned beverage market. In a partnership between Molson Coors and Coke, the companies are launching Simply Spiked Lemonade, an alcoholic drink inspired by the Simply brand's fruit juice. The alcohol will be derived from fermented sugar cane.