Forget 'Dry January': Alcohol-free beverage options are available year-round and are gaining popularity | NBWA: America's Beer and Beverage Distributors

It's June. Your opportunity to start the well-known "Dry January" challenge has long passed. But the option to sip on booze-free libations has become a permanent one. And it's becoming more popular with the masses regardless of sobriety. Plenty of vendors have nonalcoholic offerings to take the place of the typical drink that you might typically sip at a social gathering – and they are tasty. Borja Manso Salinas, vice president of marketing a Heineken, which sells Heineken 0.0, an alcohol-free beer, said the brand has noticed consumers are increasingly focused on wellness.