Off-premise beer sales are up | NBWA: America's Beer Distributors

Surging sales of hard seltzer, imports and craft offerings have helped the beer category grow 7.1% year-to-date, according to market research firm IRI. The Chicago-based firm, which tracks sales at major off-premise retail chains, grocery outlets and convenience stores, reports that hard seltzer dollar sales were up 56.6% during the year-to-date period ending April 18, 2021. Meanwhile, sales of imported and craft beer grew 11.9% and 6.4%, respectively.