St. Louis archivists discover the original 1878 Budweiser trademark and label | NBWA: America's Beer and Beverage Distributors

Archivists with the St. Louis Recorder of Deeds made a marvelous discovery of city history. The Archives Department found the original 1878 trademark for Budweiser and the beer brewery’s first label design. “Today, the label on one of the world’s best-selling beers still contains most of the same elements of the trademark preserved in the Recorder of Deed’s archives,” said archives researcher Christian Naffiger. The document, written in English, references its list of ingredients in German. The label is startlingly similar to the current logo on Budweiser beer bottles, with one notable exception.