Tri-Eagle Sales will launch a new commercial that highlights the key moment when someone decides to ride. Its goal is to remind consumers to always plan for safe rides home. "Drunk driving is 100 percent preventable. We have localized our program by using local students, athletes, young professionals and showcased the talent that lives here. We want to remind everyone to drink wisely and plan ahead for a safe ride home," said Brittany Foster, Director of Marketing. In addition to the commercial launch, Tri-Eagle Sales will provide $10.00 off consumers' Uber rides in support of the program. The distributor is working with Anheuser Busch on their new Decide to Ride alcohol responsibility program.