80th NBWA Annual Convention & Trade ShowNBWA's 80th Annual Convention and Trade Show  will take place October 8-11, 2017, in Las Vegas, Nevada.



Call Caesars Palace at 1-866-227-5944 and identify yourself as an NBWA participant or book your room online. The room rate is $209 + tax per night for the Forum Tower and $217 + tax per night for the Augustus, Octavius and Palace Towers.

NBWA encourages you to make hotel reservations early, as the hotel will sell out. The last day to make reservations and receive the group rate is September 5, 2017; however, the NBWA guest room block can sell out prior to that date. Don’t delay. Once the block is sold, rooms and rates cannot be guaranteed.

Schedule of Events

Sunday, October 8


8:00 a.m. – 6:30 p.m.

Registration Desk Open
8:30 a.m. – 12:00 p.m. NBWA Board and Committee Meetings       

1:00 – 2:30 p.m.

Education Seminars

3:00 – 5:00 p.m. 

Distributor Member Meeting
6:30 – 8:30 p.m. Welcome Reception

Monday, October 9

7:00 a.m. – 5:00 p.m. Registration Desk Open 
8:00 – 9:15 a.m.  Education Seminars
9:30 a.m. – 12:00 p.m.  Opening General Session
12:00 – 4:30 p.m. Trade Show Floor Open


Supplier Meetings and Hospitalities

Tuesday, October 10

7:00 a.m. – 5:00 p.m.  Registration Desk Open
8:00 – 9:15 a.m.  Education Seminars
9:30 a.m. – 12:00 p.m.  General Session
12:00 – 4:30 p.m.  Trade Show Floor Open
Evening Supplier Meetings and Hospitalities

Wednesday, October 11



Education Seminars

NBWA's 80th Annual Convention & Trade Show will feature 22 education seminars. Tickets can be purchased with your convention registration.

Trade Show

Show off your services and get your products in the hands of nearly 4,000 distributor, brewer and associate members. NBWA attendees are highly qualified buyers: not only do eight out of 10 attendees have final say in purchasing decisions, but they also plan to buy one or more products/services they see at the Trade Show.

NBWA member exhibit rate: $2,500 per 10'x10'
Non-member exhibit rate: $3,000 per 10'x10'
Exposed corner charge: $125 each

This has been a sold-out event every year; do not wait to reserve your booth!



For information about customized sponsorship opportunities, please contact Mary Michalik at mary@corcexpo.com or 312-265-9650 or Matt McLaughlin at matt@corcexpo.com or 312-265-9655.

Media Registration

Registration for members of the “working press” (reporters and editors actively covering the event for a recognized news gathering organization) is complimentary for up to two registrants per publication.

To request media credentials for NBWA's 80th Annual Convention and Trade show, please complete the online media credential application form. Requests for media credentials and registration must be made no later than Thursday, September 28. Requests for complimentary media registration cannot be accommodated on site.

Please contact NBWA Editorial Assistant Sara Neiman at sneiman@nbwa.org with any questions.

2016 Convention News

Watch the video below for highlights from NBWA's 79th Annual Convention in Chicago!


For more information about NBWA’s Annual Convention, contact the NBWA Membership & Meetings Department at 800-300-6417.

2016 NBWA Annual Convention