50,000
SQ. FT. OF PRODUCT SHOWCASE FLOOR
150+
EXHIBITORS OF BREWERIES AND VENDORS
1,800
ATTENDEES REPRESENTING 50 STATES
19
EDUCATION SEMINARS
October 9 - 12, 2022
The NBWA Annual Convention provides valuable insights into the beer industry, engaging speakers and introduces distributors to new products, technologies and vendors needed to run their operations. We look forward to having the industry together in Chicago and sharing an ice-cold beer with you!
Featured Speakers
Troy Aikman
Former NFL Quarterback
The former Dallas Cowboys quarterback recently launched a new light beer offering in the Texas market. EIGHT is described as an elite light lager and named after his jersey number.
Chris Stirewalt
Popular Political Analyst
Commentator and Best-Selling Author
Chris Stirewalt is one of the liveliest and most-knowledgable commentators in politics today. For more than two decades, Stirewalt has been a leading and trusted voice in U.S. politics. He is highly regarded for his candid and straightforward analysis of our current political climate – using his signature ‘tell-it-like-it-is’ approach to cover the most significant issues of the day. Most recently, he was the politics editor for Fox News, where he helped coordinate political coverage across multiple fox platforms. He also hosted the popular weekly podcast “I’ll tell you what” alongside Dana Perino.
Mary Guiver
Principal Global Category Merchant for Beer & Spirits
Whole Foods Market Inc
With 17+ plus years in the grocery retail landscape, including over a decade of category management in bev-alc, Mary Guiver’s dynamic background at Whole Foods Market Inc provides a unique blend of retail insights. In her role, she continues to enhance the WFM program with a continued focus on craft and local beer, innovation categories, and a steadfast commitment to consumer demand, supplier and distributor partnerships, and industry-leading quality standards. With a keen eye for trend evolution and a collaborative approach to chain retail, Mary can elaborate on the inner strategies of one of the top chain retailers in the market.
Mike McGuire
President & CEO
Andrews Distributing
Mike McGuire has led Andrews Distributing, one of the nation’s largest beer distributors, since 2010 as president, and CEO since 2018. His interview with Troy Aikman will explore what it means to lead a team and why Aikman got into the beer business.
Peter Heimark
NBWA Chairman of the Board
Heimark Distributing LLC
Peter will welcome attendees and give an update on NBWA's work to strengthen the beer distribution industry.
Ellie Preslar
Vice President of Sales
Sierra Nevada Brewing Co.
She provides leadership, vision, and strategy for the company’s dynamic Sales team. Prior to her time at Sierra Nevada, Ellie spent 17 years at Procter & Gamble, where she was most recently Vice President of Sales for the company’s U.S. Baby Care business.
Craig Purser
President & CEO
NBWA
Craig will provide an industry update and discuss the issues impacting beer distributors.
Nadine Sarwat
Equity Research Analyst, Director, European & American Alcoholic Beverages
Bernstein Autonomous LLP
Nadine joined Bernstein in 2016 and the European Beverages team in 2019, most recently leading the team’s initiation of coverage of U.S. Beer & Spirits. Earlier in her career at Bernstein, Nadine was a Senior Research Associate covering European Oil Services and contributed to the team achieving #1 positions in external rankings over multiple years, including Institutional Investor.
Gordon Green
Incoming NBWA Chairman of the Board
Capital Distributing, LLC
Gordon will share his priorities for the organization over the next year as we build on our work with policymakers and share the industry’s value in local communities.
Rebecca Maisel
NBWA Secretary of the Board
Gulf Distributing Holdings, L.L.C.
Rebecca will moderate a panel discussion on the state of the beer industry. The panel will feature leaders from across the beverage sector providing insights on changing consumer dynamics and retail trends based on decades of industry experience.
Agenda at a Glance
Registration
The more employees you register, the more you save!
- Two total employees: 1st and 2nd employees are $699 each
- Four total employees: the 3rd and 4th employees are $599 each
- Five and more employees: the 5th, 6th, etc. employees are $499 each
- Spouse-guests: $250 each
Don’t delay – registration rates increase after September 23, 2022!
Please use the below information to log in:- Username: your work email address
- Default Password: wedeliver (one word, all lowercase) or use the unique password you have created
Hyatt Regency Chicago
151 East Wacker Dr, Chicago, IL
312-565-1234
Discounted Group Rate: $289+ tax single/double per night
Room Block Deadline: Tuesday, September 13, 2022
All hotel reservations must be made directly through the hotel, do not book through third parties. Please be aware, the NBWA guest room block can sell out prior to the deadline. Once the block is sold out, discounted group rates cannot be guaranteed.
Book by phone: Call 312-565-1234 and identify yourself as part of the National Beer Wholesalers Association (NBWA) to receive the group rate.
Exhibitor Booths
NBWA associate members, don’t miss the opportunity to showcase your product or service to over 1,600 highly qualified distributors from across the country during the one-day exhibit event on Monday, October 10 from 12:00 p.m. - 5:00 p.m.
While the exhibit hall is smaller than the biennial trade show in Las Vegas, the same number of distributor attendees will be making the trip to Chicago. Making it a more intimate exhibit hall and, ultimately, giving you more exposure!
Exhibiting at the product showcase is an exclusive opportunity for NBWA members. When you reserve your booth, you may become a member or renew your status.
Sponsorship Opportunities
2021 Convention Highlights
Cancellation and Refund Policies
All requests for refunds must be made in writing. Telephone requests cannot be honored. Send written notification of cancellation to Jenna Sugg by email at jsugg@nbwa.org. A 100% refund will be made on registration cancellations received in writing by September 16, 2022. A $100 administration fee per person will be charged on registration cancellations received in writing September 17 through October 2, 2022. No refunds will be made after October 2, 2022.