Annual convention 2022 | NBWA: America's Beer and Beverage Distributors

50,000

SQ. FT. OF PRODUCT SHOWCASE FLOOR

150+

EXHIBITORS OF BREWERIES AND VENDORS

1,800

ATTENDEES REPRESENTING 50 STATES

19

EDUCATION SEMINARS

October 9 - 12, 2022

The NBWA Annual Convention provides valuable insights into the beer industry, engaging speakers and introduces distributors to new products, technologies and vendors needed to run their operations. We look forward to having the industry together in Chicago and sharing an ice-cold beer with you!

Featured Speakers

Troy Aikman

Former NFL Quarterback

The former Dallas Cowboys quarterback recently launched a new light beer offering in the Texas market. EIGHT is described as an elite light lager and named after his jersey number.

Chris Stirewalt

Popular Political Analyst
Commentator and Best-Selling Author

Chris Stirewalt is one of the liveliest and most-knowledgable commentators in politics today. For more than two decades, Stirewalt has been a leading and trusted voice in U.S. politics. He is highly regarded for his candid and straightforward analysis of our current political climate – using his signature ‘tell-it-like-it-is’ approach to cover the most significant issues of the day. Most recently, he was the politics editor for Fox News, where he helped coordinate political coverage across multiple fox platforms. He also hosted the popular weekly podcast “I’ll tell you what” alongside Dana Perino.

Mary Guiver

Principal Global Category Merchant for Beer & Spirits
Whole Foods Market Inc

With 17+ plus years in the grocery retail landscape, including over a decade of category management in bev-alc, Mary Guiver’s dynamic background at Whole Foods Market Inc provides a unique blend of retail insights. In her role, she continues to enhance the WFM program with a continued focus on craft and local beer, innovation categories, and a steadfast commitment to consumer demand, supplier and distributor partnerships, and industry-leading quality standards. With a keen eye for trend evolution and a collaborative approach to chain retail, Mary can elaborate on the inner strategies of one of the top chain retailers in the market.

Mike McGuire

President & CEO
Andrews Distributing

Mike McGuire has led Andrews Distributing, one of the nation’s largest beer distributors, since 2010 as president, and CEO since 2018. His interview with Troy Aikman will explore what it means to lead a team and why Aikman got into the beer business.

Peter Heimark

NBWA Chairman of the Board
Heimark Distributing LLC

Peter will welcome attendees and give an update on NBWA's work to strengthen the beer distribution industry.

Ellie Preslar

Vice President of Sales
Sierra Nevada Brewing Co.

She provides leadership, vision, and strategy for the company’s dynamic Sales team. Prior to her time at Sierra Nevada, Ellie spent 17 years at Procter & Gamble, where she was most recently Vice President of Sales for the company’s U.S. Baby Care business.

Craig Purser

President & CEO
NBWA

Craig will provide an industry update and discuss the issues impacting beer distributors.

Nadine Sarwat

Equity Research Analyst, Director, European & American Alcoholic Beverages
Bernstein Autonomous LLP

Nadine joined Bernstein in 2016 and the European Beverages team in 2019, most recently leading the team’s initiation of coverage of U.S. Beer & Spirits. Earlier in her career at Bernstein, Nadine was a Senior Research Associate covering European Oil Services and contributed to the team achieving #1 positions in external rankings over multiple years, including Institutional Investor.

Gordon Green

Incoming NBWA Chairman of the Board
Capital Distributing, LLC

Gordon will share his priorities for the organization over the next year as we build on our work with policymakers and share the industry’s value in local communities.

Rebecca Maisel

NBWA Secretary of the Board
Gulf Distributing Holdings, L.L.C.

Rebecca will moderate a panel discussion on the state of the beer industry. The panel will feature leaders from across the beverage sector providing insights on changing consumer dynamics and retail trends based on decades of industry experience.

Agenda at a Glance

SUNDAY, OCTOBER 09,2022
1:30 PM - 2:45 PM

Education Seminars

3:00 PM - 5:00 PM

Distributor Member Meeting

5:30 PM - 6:30 PM

Next Generation and Emerging Leaders Reception

6:30 PM - 8:30 PM

Welcome Reception

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MONDAY, OCTOBER 10,2022
8:00 AM - 9:15 AM

Education Seminars

9:30 AM - 12:00 PM

Opening General Session

12:00 PM - 5:00 PM

Product Showcase Open

Evening

Supplier Meetings and Hospitalities

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TUESDAY, OCTOBER 11,2022
8:00 AM - 9:15 AM

Education Seminars

9:30 AM - 12:00 PM

General Session

12:30 PM - 1:45 PM

Next Generation/Emerging Leaders and BREW Education Session and Lunch

2:00 PM - 3:15 PM

Education Seminars

5:00 PM - 6:00 PM

BREW and Alliance for Women in Beer Reception

Evening

Supplier Meetings and Hospitalities

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WEDNESDAY, OCTOBER 12,2022
Morning

Departures or Optional Add-On Event

9:00 AM - 2:00 PM

The Alliance for Women in Beer Invites You to Be a Champion

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Registration

The more employees you register, the more you save!

  • Two total employees: 1st and 2nd employees are $699 each
  • Four total employees: the 3rd and 4th employees are $599 each
  • Five and more employees: the 5th, 6th, etc. employees are $499 each
  • Spouse-guests: $250 each

Don’t delay – registration rates increase after September 23, 2022!

Please use the below information to log in:
  • Username: your work email address
  • Default Password: wedeliver (one word, all lowercase) or use the unique password you have created

 

Hyatt Regency Chicago

151 East Wacker Dr, Chicago, IL

312-565-1234

Discounted Group Rate: $289+ tax single/double per night
Room Block Deadline: Tuesday, September 13, 2022

All hotel reservations must be made directly through the hotel, do not book through third parties. Please be aware, the NBWA guest room block can sell out prior to the deadline. Once the block is sold out, discounted group rates cannot be guaranteed.

Book Online

Book by phone: Call 312-565-1234 and identify yourself as part of the National Beer Wholesalers Association (NBWA) to receive the group rate.

Exhibitor Booths

NBWA associate members, don’t miss the opportunity to showcase your product or service to over 1,600 highly qualified distributors from across the country during the one-day exhibit event on Monday, October 10 from 12:00 p.m. - 5:00 p.m. 

While the exhibit hall is smaller than the biennial trade show in Las Vegas, the same number of distributor attendees will be making the trip to Chicago. Making it a more intimate exhibit hall and, ultimately, giving you more exposure!

Exhibiting at the product showcase is an exclusive opportunity for NBWA members. When you reserve your booth, you may become a member or renew your status.

Sponsorship Opportunities

Sponsorship Prospectus

Sponsorship Application

Additional Advertising

2021 Convention Highlights


Cancellation and Refund Policies


All requests for refunds must be made in writing. Telephone requests cannot be honored. Send written notification of cancellation to Jenna Sugg by email at jsugg@nbwa.org. A 100% refund will be made on registration cancellations received in writing by September 16, 2022. A $100 administration fee per person will be charged on registration cancellations received in writing September 17 through October 2, 2022. No refunds will be made after October 2, 2022.