Next Generation Conference | NBWA: America's Beer and Beverage Distributors


Orlando, Florida  |  November 15-17, 2021



Registration is open for the Next Generation Success in Leadership Conference. The registration rate is only $695 per attendee. Please use the below information to log in: 

  • Username: your work email address
  • Default Password: wedeliver (one word, all lowercase) or use the unique password you have created

Please contact NBWA Meetings and Membership Coordinator Jenna Sugg at with any questions regarding registration or if you need assistance creating a membership account. 


Agenda Overview

**Note, as you make your travel plans it is important to stay for the full program to take advantage of the jam-packed schedule of educational content.**

Monday, November 15
6:00 p.m. Welcome Reception
Tuesday, November 16
7:00 a.m. Breakfast

8:00 a.m. – 5:30 p.m. Programming (includes lunch)


  • Association Update
  • Transformational Leadership - Theresa Gallion, Employment Law Practitioner, Cornell Smith Mierl Brutocao Burton, LLP
  • For Emerging Leaders: Creating Inclusive Cultures - Sarah Bettman, Principal, Bettman Consulting Group
  • Best Practice Sessions & Workshops
  • Industry Update – Lester Jones, Chief Economist, NBWA, Kim McKinnish, SVP and CFO, NBWA, and Lori Scheiffler, Co-founder and President, Tamarron Consulting
  • Beer First: An Excellent Approach to Selling! - Tom Fox, Partner, Fox Sales Coaching

7:00 – 10:00 p.m. Evening Event – Beers, Dinner & Games!
Wednesday, November 17 
7:30 a.m. Breakfast

8:30 a.m. – 2:00 p.m. Programming (includes lunch)


  • Servant Leadership - Jake Harriman, Former Marine Platoon Commander, Founder, Nuru International, & Founder, More Perfect Union
  • How To Practice Servant Leadership as a Beer Distributor - Mike Barnes, EVP Chief Revenue Officer, Andrews Distributing
  • Breakout Learning Sessions
  • The Art of Persuasion - Curt Stedron, Director of the Legislative Training Institute, National Conference of State Legislatures
  • Industry Update

5:00 p.m. Epcot Bar Crawl (Optional)

After the conference program concludes, NBWA is offering an optional networking event at Disney World's Epcot theme park. NBWA has secured special discounted tickets for the Next Generation Group. Click here for more details on how to complete your ticket purchase and reservation.


More Program Details


Hotel Information

Hyatt Regency Orlando, 9801 International Drive, Orlando, Fla.

  • Room Rate: $249 single/double rate 
  • Booking Deadline: Extended to Tuesday, October 26th!

To book by phone, please call 402-593-5048 and refer to the National Beer Wholesalers Association room block to receive the discount.




NBWA will continue to monitor all CDC guidelines for large group gatherings and make adjustments as guidance changes. NBWA will have masks available on-site if an attendee does not have one of their own. 

All attendees will be required to provide one of the following:

Proof of vaccination: Attendees must provide proof of having received either two doses of the Moderna or Pfizer vaccine or one dose of the Johnson & Johnson vaccine. Documentation must clearly display your name and the date of your last vaccination shot. Documentation can be the physical card or digital copy but must match your photo ID.


A negative COVID-19 test result from within 72 hours of the start of the conference. Documentation of the test result must clearly show your name, the test date, and the facility that administered the test. Digital versions will be accepted.


A negative rapid COVID-19 test result: Rapid COVID-19 tests will be available on-site for those who do not provide either of the above forms of documentation. Anyone with a positive test will not be allowed entry to the event. We strongly encourage you to test before you travel if you do not provide proof of vaccination.



NBWA will follow relevant federal, state and local guidance related to group gatherings. However, by registering and attending this event, attendees understand and voluntarily assume any risks and waive NBWA, its employees or agents of any liability of being exposed to COVID-19 or any other communicable disease. 


Cheers To Our Sponsors

Encompass Technologies



Hochheiser & Akmal PLLC

Ippolito Christon & Co.


Northwestern Mutual/BluePrint Financial Group

OnTrak Software

Paragon Beverage Advisors

Precision Distribution Consulting, Inc. (PDC)


Vermont Information Processing, Inc. (VIP)





How to Join NBWA's Next Generation Group

If you are a next generation leader in your business, we invite you to join the NBWA Next Generation Group. All NBWA distributor members are eligible to become members of the group. 

To join, please contact NBWA Membership and Meetings Coordinator Jenna Sugg at Once added to the group, members will receive next generation newsletters, member communications and information about upcoming events.


2020 Virtual Conference Highlight Reel


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