NBWA’s Next Generation Conference
November 9-11, 2026 | San Diego, CA
The only event designed specifically for emerging leaders in beer & beverage distribution is heading to the West Coast! Why is Next Gen a must-attend for your company’s high performers?
🧢 Attendees check brand hats at the door to help each other find solutions to everyday challenges
🧑🎓 Our incisive and timely program challenges your team to imagine new ways to win in an evolving market
🗣️ Next Gen leadership training is the real deal, helping your team build tangible skills that pay immediate dividends.
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Registration
Registration is now open for the 14th Annual Next Generation Success in Leadership Conference. NBWA distributor members can take advantage of the early‑bird rate of $795 when registering by June 30 using the link below.
Hotel Accommodations
Hard Rock Hotel San Diego
207 Fifth Ave, San Diego, CA 92101
Rate: $249.00 per night plus taxes single/double occupancy
The room block cut-off date ends on October 16, 2026. Once the block has closed, rooms and rates cannot be guaranteed.
Next Gen Sponsorship
Want to get your brand in front of the distribution leaders of today and tomorrow? Learn how to get involved by clicking the link below.
Next Gen Sponsorship Opportunities
