Next Generation Conference | NBWA: America's Beer Distributors


Watch On-Demand!

The education seminars, best practice sessions and general sessions will be available to rewatch through the virtual platform for 30 days. 

  • General Session Day 1 – Featuring 2020 Industry Outlook and Unleashing Excellence through Leadership
  • "Forecasting Through a Pandemic" Budgeting for Beer Distributors During COVID-19
  • Relationship Building and Political Advocacy
  • People Respond(ed) to Incentives 
  • Hack Our Future 
  • Adjusting Driver Training Protocols COVID-style
  • Strategies for Launching Online Ordering
  • General Session Day 2 – Featuring the 2020 Post-Election Analysis, an update on the #BeerToThat Campaign and Communications for Emerging Leaders
  • Diversity & Inclusion
  • Crisis Management & Communication
  • Distributors Against Human Trafficking
  • Using Microsoft Teams to Benefit Your Entire Organization
  • Using Beer First Tools
  • Pesky Legal and Regulatory Reminder: The Law is Important!


Click Here for Full Program Details

Watch On-demand on the Virtual Platform

For registered attendees, click here for virtual platform login instructions.

Keynote Speakers

Lester Jones | Chief Economist, NBWA
Lester Jones tracks the economic factors that impact the beer distribution industry and alcohol policy decisions at the federal, state and local levels. He evaluates and develops primary industry data, including economic impact, tax impacts, sales and volume data. Jones has more than 20 years of experience in research, survey methodology and applied economics. He previously served as chief economist at the Beer Institute, where he developed and executed significant research initiatives that helped shape America’s beer industry. Jones previously worked for Arbitron Company (Nielsen) in Columbia, Maryland, and the Regional Economic Studies Institute in Towson, Maryland. Jones holds a Master of Science in Economics from the University of Delaware as well as a Bachelor of Arts in Economics from the University of Maryland Baltimore County.
Brandy Rand | Chief Operating Officer, Americas, The IWSR Drinks Market Analysis
Brandy has over 18 years of management experience in the beverage alcohol industry with previous positions at Allied Domecq Spirits & Wines, William Grant & Sons, and Bacardi Limited. In these roles, she worked across multiple markets covering brand commercial strategy, trade marketing, consumer engagement and product innovation. At the IWSR, she leads the US market across research, marketing, operations and business development as well regional expansion in the Americas. During her career, Brandy has also held strategic consulting positions across media and CPG sectors with a focus on brand-building in a new business environment. With her knowledge of the drinks industry and consumer insights, she is a frequent speaker at conferences. Rand holds a bachelors’ degree in anthropology from Tufts University and has done graduate studies at Harvard University.
Don Rheem | Author | CEO, E3 Solutions
Don Rheem, a speaker, author and leadership consultant, comes from a long line of entrepreneurs. He currently serves as CEO of E3 Solutions, which strives to create workplace conditions that allow organizations to build engaged, high-performance cultures. Throughout his 30 years of experience, his clients include the National Institutes of Health (NIH) and Major League Baseball, more than 30 U.S. Senators, royalty, and hundreds of CEOs and senior executives. Don is also a former science advisor to both Congress and the Secretary of Health and Human Services.
Kevin Sullivan | Founder, Kevin Sullivan Communications, Inc.

Kevin Sullivan is a communications expert with extensive experience in politics, sports and media. In this time of continued uncertainty, strong communications skills are vital – whether you are trying to gain buy-in from your team, convey important information to your partners and customers or communicate your value to lawmakers and the community. Kevin’s presentation will cover all of these topics and provide actionable tips to help you elevate your leadership through stronger communication. Kevin Sullivan began his career with the Dallas Mavericks and was regarded as one of the NBA's top public relations executives, honored as the Outstanding Public Relations Director in the NBA's Western Conference five times and given the Splaver/McHugh Tribute to Excellence Award in 2004. Kevin has also been a communications executive for NBC Sports and NBC Universal. Additionally, he served as the White House Communications Director under President George W. Bush. 


Register to Access the On-Demand Content

If you didn't get a chance to join us on November 12 and 13 you can still sign up to watch the on-demand content.
Registration rate: $199 
Use the below information to login:
Username: your work email address
Default Password: wedeliver (one word, all lowercase) or use the unique password you have created.
Please contact NBWA Membership and Meetings Coordinator Jenna Sugg at 800-300-6417 or with any questions.

Cheers to our Conference Partners & Sponsors!


  • Fintech
  • Northwestern Mutual 
  • Precision Distribution Consulting (PDC)


  • Encompass Technologies
  • GP Analytics 
  • HDA Architects
  • Ippolito Christon & Co./Hochheiser & Akmal PLLC.
  • JGS, CPA, PC
  • Paragon Beverage Advisors, LLC
  • Vermont Information Processing (VIP)


How to Join NBWA's Next Generation Group

If you are a next generation leader in your business, we invite you to join the NBWA Next Generation Group. All NBWA distributor members are eligible to become members of the group. 

To join, please contact NBWA Membership and Meetings Coordinator Jenna Sugg at Once added to the group, members will receive next generation newsletters, member communications and information about upcoming events.


2019 Conference Photo Gallery

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