NBWA’s Next Generation Conference

November 9-11, 2026 | San Diego, CA

The only event designed specifically for emerging leaders in beer & beverage distribution is heading to the West Coast! Why is Next Gen a must-attend for your company’s high performers?

🧢 Attendees check brand hats at the door to help each other find solutions to everyday challenges

🧑‍🎓 Our incisive and timely program challenges your team to imagine new ways to win in an evolving market

🗣️ Next Gen leadership training is the real deal, helping your team build tangible skills that pay immediate dividends.

Registration

Registration is now open for the 14th Annual Next Generation Success in Leadership Conference. NBWA distributor members can take advantage of the early‑bird rate of $795 when registering by June 30 using the link below.

Hotel Accommodations

Hard Rock Hotel San Diego
207 Fifth Ave, San Diego, CA 92101

Rate: $249.00 per night plus taxes single/double occupancy

The room block cut-off date ends on October 19, 2026. Once the block has been filled, rooms and rates cannot be guaranteed.

Book Accommodations

Best Practice Submissions

Do you have a best practice or innovation within your company that you are proud of and want to share with fellow emerging leaders in the beer distribution industry?

Share your industry experience and successes at your company at this year’s conference, November 9-11 in San Diego.

Possible topics include delivery, finance, management, sales, technology, e-commerce, marketing, warehouse and more!

Examples from last year:

Seal the Deal: Tools for Winning Your Sales Calls: Tyler Denny, Sales Manager of Beyond Beer Portfolio, Fahr Beverage

Limiting Ineffective Distribution: Shawn Knoche, Director Revenue & Brand Management, Frank Beer Distributors

From Word Of Mouth To Workforce Mastery: Evolving Our Training Culture: Benjamin Cunningham, Training Specialist, Carolina Premium Beverage

Only NBWA distributor members can submit a best practices proposal. The deadline to submit your presentation topic is Monday, August 31.

Submit Your Proposal

Next Gen Sponsorship

Want to get your brand in front of the distribution leaders of today and tomorrow? Learn how to get involved by clicking the link below.

Next Gen Sponsorship Opportunities

Join NBWA’s Next Generation Group

NBWA’s Next Generation Group brings together emerging leaders in the beer distribution industry. The group focuses on learning more about the beer business, getting more involved with the association and networking with other distributors from all areas of the country representing all brands. All NBWA distributor members, regardless of age, job title or relation to ownership, are eligible to join.

To be added to the email list to receive newsletters, member communications and information about upcoming events, click the button below!

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