| Page 4 | NBWA: America's Beer Distributors

How food and beverage brands handle choice, change and Amazon

Interviews with marketing, brand and strategy executives from food and beverage brands revealed some major marketing insights for the COVID-19 and post-pandemic world. Three recurring themes are highlighted: a new focus on distribution, shifts in consumer behavior and repentance about relying too much on Amazon.

How the pandemic has changed grocery shopping

The COVID-19 pandemic has spelled chaos for the grocery store industry over the past seven months. Placer.ai, which studies retail foot traffic, has released a new report that has found "fundamental and unprecedented changes" in grocery shopping habits. The report looked at 15 different grocery store chains across the country and found trends regarding shopping days, times and purposes.

Walmart CEO says TikTok deal would help make social media more shoppable

Walmart hopes to own part of the popular video app TikTok because it believes social media is a powerful way to reach customers. The retail giant has tentatively agreed to purchase a 7.5% stake in TikTok's U.S. operations, but the deal still needs government approval to proceed. Check out the full article for more on the deal and why Walmart CEO Doug McMillon sees TikTok as an opportunity for growth.

These are the best beers in America in 2020, according to the Great American Beer Festival

The Great American Beer Festival, like so many other events this year, went virtual due to COVID-19. That didn't stop the show's iconic beer competition, though. The Brewer's Association awarded a total of 272 medals during the event to 240 breweries.

Encompass and Orchestra join forces

Encompass Technologies and Orchestra Software have combined to become one. These two companies have played a major role in the beverage industry and served as the system of record and operations in their respective markets - production and distribution. With this merger, they will leverage their combined expertise and innovative software to connect the links of the supply chain and provide unprecendented integration. Sponsored content.

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