| Page 8 | NBWA: America's Beer Distributors

Truly Hard Seltzer releases customizable Dream Pack

Truly Hard Seltzer has created a fully customizable 12-can Dream Pack. Truly sippers are able to handpick 12 Truly cans from the classic brand flavors to the more adventurous side. Or, individuals can choose their top three favorites and fill the 12-pack with those. Read the full article to learn how Truly superfans can get their hands on a Dream Pack.

Supply shortage: the 'candemic'

The widespread, prolonged aluminum can shortage has caused the perfect storm during the COVID-19 pandemic. Cans as a drink package were already rising in popularity, and then producers that focused on draft beer had to pivot to packaging - all while consumers loaded up on products to minimize outings. For more analysis and comments from the National Beer Wholesalers Association Chief Economist Lester Jones, read the full article.

Without COVID relief, restaurants and small business face closure

As many as one in 20 small businesses in the U.S. face possible closure without additional financial assistance, according to estimates from the International Franchisee Association. More aid is particularly crucial for the survival of restaurants as the arrival of colder temperatures threatens outdoor dining options. For more information, read the full article.

NBWA presents Life Service Award to beer distribution workforce

During its 83rd Annual Convention, the National Beer Wholesalers Association (NBWA) presented its Life Service Award to all 142,000 hardworking people across the beer distribution industry for their tireless and essential work throughout the pandemic. "In an extremely challenging environment, America's beer distributors displayed resilience and commitment to their communities," said NBWA President and CEO Craig Purser. Check out the full release for more details and to watch the video recognizing the contributions of America's beer distributors.

Media Contact: LAUREN KANE

lkane@nbwa.org; (703) 229-3702

Press Releases| Oct 8, 2020

ALEXANDRIA, Va. – This week during its 83rd Annual Convention and Product Showcase, the National Beer Wholesalers Association (NBWA) presented its Life Service Award to the 142,000 hardworking people who make up America’s beer distribution industry. The Life Service Award is NBWA’s highest honor given to beer distributors who have dedicated a lifetime of service to the industry, their community and fellow distributors.

“This year our industry has been tested like never before,” said Michael Schilleci, former NBWA Chairman and Supreme Beverage Company President, when presenting the award. “We not only accepted the challenge; we rose to the occasion. Today, we honor the special people working behind the scenes who have made it possible for us to keep moving even during the toughest times.”

Beer distribution employees were recognized and thanked for their hard work and perseverance in the face of the COVID-19 pandemic. At a time when most of the world was shut down, these employees went to work and kept trucks on the road and shelves stocked. Beer distributors also delivered food and water to local food banks; repurposed expired beer to make hand sanitizer; and, distributed medical supplies and personal protective equipment to frontline workers.  

“In an extremely challenging environment, America’s beer distributors displayed resilience and commitment to their communities,” said Craig Purser, NBWA President and CEO. “Throughout the COVID-19 pandemic, America has been reminded of the strength and dedication of the hardworking people in the beer distribution industry. We are proud to honor beer distribution employees’ steadfast commitment to their co-workers, neighbors and communities.”

Click here to view a video recognizing the contributions of America’s 142,000 beer distribution employees. 


The National Beer Wholesalers Association (NBWA) represents America’s 3,000 independent beer distributors with operations in every state, congressional district and media market across the country. Licensed at the federal and state levels, beer distributors get bottles, cans, cases and kegs from a brewer or importer to stores, restaurants and other licensed retail accounts through a transparent and accountable regulatory system. Distributors build brands of all sizes -- from familiar domestic beers to new startup labels and imports from around the world – and generate enormous consumer choice while supporting 142,000 quality jobs in their home communities. Beer distributors work locally to keep communities safe by sponsoring programs to promote responsible consumption, combat drunk driving and work to eliminate underage drinking.

Why oat milk might be the next big thing in craft beer

By now, you probably know that Dogfish Head has released Hazy-O!, an oat milk-based Hazy IPA. But did you know that oat milk is a more sustainable option for brewing? Plant-based foods and beverages have a smaller environmental impact, and oat milk has one of the smallest carbon footprints of any milk alternative. Learn more here.

Anheuser Busch partners with Rio Tinto for more sustainable beer can

There's another environmentally friendly partnership brewing in the beer world. Anheuser-Busch InBev (AB InBev) is working with Rio Tinto to deliver more sustainable aluminum cans. AB InBev will use Rio Tinto's low-carbon aluminum made with renewable hydropower and recycled content, offering a potential reduction in carbon emissions of more than 30% compared with traditionally manufactured cans. Check out the full article for more.