| Page 9 | NBWA: America's Beer Distributors

Coors Seltzer is on a mission to save America's rivers

Molson Coors announced this week the official launch of Coors Seltzer, the sales of which will help save America's rivers. The company has partnered with Change the Course, a program that specializes in implementing water restoration and conservation efforts. With every 12-pack of Coors Seltzer sold, 500 gallons of water will be restored. Read more about the launch and how Coors Seltzer plans to help the environment.

Media Contact: LAUREN KANE

lkane@nbwa.org; (703) 229-3702

Press Releases| Oct 6, 2020
ALEXANDRIA, Va. – The National Beer Wholesalers Association (NBWA) closed out the 83rd Annual Convention and Product Showcase today with the transition of the Chairmanship from Brian Gelner to Patrick Blach, President of Blach Distributing Company in Elko, Nev. The final day of the virtual Convention also featured insights from beer and spirits industry leaders, who shared perspectives on the current state of the industry and what the future may hold in a post-COVID economy, and advice from a battle-tested leader on leading during a crisis.
 
“Pat has committed much of his professional career to the advancement of the beer distribution industry,” said Craig Purser, NBWA President and CEO. “His active involvement in NBWA, along with his deep knowledge and passion for the beer business, makes him an ideal choice to lead the association as its next Chairman. We look forward to his leadership during such a critical year for the industry.”
 
Addressing the Convention, Blach highlighted the challenges and opportunities the industry continues to face during the pandemic and outlined his priorities for the association over the next year: to protect, defend and honor the hard work, sacrifice and risks taken by distributors; to actively engage members to tackle the issues ahead; and to protect the three-tier system that promotes competition and entrepreneurship.
 
“I am sincerely grateful for your trust and faith in me,” said Blach. “I want you all to know that I am ready, willing and able to work tirelessly on your behalf to protect our investments in our businesses – businesses that we have worked to build and grow for years and in some cases, multiple generations.”  
 
Blach will be serving with the following officers for the 2020-2021 term:
 
Vice Chairman – Peter Heimark, Heimark Distributing
Treasurer – Gordon Green, Capital Distributing, LLC
Secretary – Jim Fabiano, Fabiano Brothers Inc.
Immediate Past Chairman – Brian Gelner, Heart of America Beverage Company
 
Following the passing of the Chairman’s gavel, the Convention attendees heard from experts across the industry, including CEO of Anheuser-Busch Michel Doukeris, who shared his thoughts on the state of the beer industry. Doukeris was very candid about his assessment of changes to the industry as a result of COVID-19.
 
Mark Brown, President and CEO of Sazerac, and Harry Schumacher, Editor and Publisher of Beer Business Daily, also discussed their unique perspectives on liquor sales during the pandemic; the blurred lines between beer, wine and spirits; and the regulation required to maintain a safe and successful industry.
 
Additionally, NBWA recognized the contributions of former Chairman and Board Member, Michael Schilleci, who stepped down as an officer, and presented this year’s Life Service Award to all of the hardworking people of the beer distribution industry. NBWA also highlighted the launch of the Distributors Against Human Trafficking Initiative, a partnership with bipartisan state attorneys general focused on educating beer distribution employees on the common signs associated with human trafficking and how to safely report it to authorities.
 
To close out the session, attendees heard from “One of America’s Greatest Warriors,” retired four-star General Stan McChrystal, on leading in times of great disruption and uncertainty. 
 
“This has been a challenging year for every industry, including ours. But one thing is certain – the beer distribution industry worked together to support each other, our workforce and the communities where we live and operate,” Purser said. “Our first-ever virtual Convention has been an opportunity to reflect on these challenges while putting our heads together to look toward the future. That’s something we can all raise a glass to.” 
 
The Convention content, including the virtual Product Showcase and 17 education seminars, will remain on the virtual platform for on-demand viewing until October 31, 2020.
 
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During the production of the 83rd Annual NBWA Convention and Product Showcase, COVID-19 mitigation procedures were followed. Masks were worn by participants when off-camera and physical distancing was practiced by participants and production crew. Temperature checks were conducted on those entering the production studio and participants and guests were asked to self-monitor for any sign of infection or illness. CDC and Virginia Department of Health guidance was followed related to gathering size and suggested protocol.
 
 
The National Beer Wholesalers Association (NBWA) represents America’s 3,000 independent beer distributors with operations in every state, congressional district and media market across the country. Licensed at the federal and state levels, beer distributors get bottles, cans, cases and kegs from a brewer or importer to stores, restaurants and other licensed retail accounts through a transparent and accountable regulatory system. Distributors build brands of all sizes -- from familiar domestic beers to new startup labels and imports from around the world – and generate enormous consumer choice while supporting 142,000 quality jobs in their home communities. Beer distributors work locally to keep communities safe by sponsoring programs to promote responsible consumption, combat drunk driving and work to eliminate underage drinking.

Premium of Virginia Richmond focuses on people, culture and results

Premium of Virginia Richmond made its debut in the Top Workplaces program, emerging as the leading company in the midsize category. The company distributes more than 500 brands of beer throughout a territory that stretches from Fredericksburg to North Carolina and Amelia County to Gloucester. Check out the full article for reflections from employees and more.

NBWA introduces new Chairman, wraps up Annual Convention

The second and final day of the National Beer Wholesalers Association's (NBWA) 83rd Annual Convention and Product Showcase included the transition of the Chairmanship from Brian Gelner to Patrick Blach, President of Blach Distributing Company in Elko, Nev. Attendees also heard from Michel Doukeris, Mark Brown, Harry Shuhmacher and retired four-star General Stan McChrystal. Read the full release for more details about day two of the event.

NBWA kicks off the 83rd Annual Convention and Product Showcase

Today, the National Beer Wholesalers Association (NBWA) kicked off the 83rd Annual Convention and Product Showcase, the first to be presented virtually. Attendees heard about the resilience of the beer industry amid the ongoing pandemic, learned from industry experts, received insider analysis of the 2020 election from former members of Congress and more. Read the full release for more details on what the first day of the Convention held for participants.

Media Contact: LAUREN KANE

lkane@nbwa.org; (703) 229-3702

Press Releases| Oct 5, 2020

ALEXANDRIA, Va. – Today, the National Beer Wholesalers Association (NBWA) kicked off its 83rd Annual Convention and Product Showcase. For the first time ever, the Convention is bringing beer distributors, industry pioneers and innovative exhibitors together through a virtual platform.

“It’s great to be here with all of you in the virtual world as we celebrate yet another year of this outstanding industry,” said Craig Purser, NBWA President and CEO. “As I have said, there is nothing traditional about 2020, but one thing that never changes is our industry’s strength when we work together.”

NBWA’s outgoing Chairman Brian Gelner started the day reflecting on beer distributors’ response to COVID-19 and how NBWA quickly transformed into mission control to guide and support the industry in a time of great uncertainty. Gelner highlighted major steps taken by NBWA that helped distributors navigate the crisis, including working with policymakers to ensure distributors were deemed essential; providing relevant, real-time information to members; and sharing best practices on members’ most pressing challenges.

“As future NBWA leaders look back on 2020, they will see the COVID crisis,” said Gelner. “But they will also see this year as a time that highlighted the strength of the beer industry and the value of our association. Ultimately, we are a network of family-owned businesses that came together – regardless of our brands – for the greater good of the industry and our communities nationwide.”

In addition to remarks from Purser and Gelner, attendees heard from two experts in the beer distribution industry – NBWA Chief Economist Lester Jones and Publisher and Editor of Beer Marketer’s INSIGHTS Benj Steinman. Jones and Steinman discussed the unprecedented disruptions the beer industry faced this year, and each provided a perspective on what the future might hold, including the significant shifts in supplier market share as seltzers continue to grow.

Next, attendees received an update on the Beer Growth Initiative (BGI), an industry-wide effort to grow the beer category. NBWA Senior Vice President and CFO Kim McKinnish led conversations with distributors and partners supporting BGI efforts, including Blair Watson, Anheuser-Busch Brand Manager at Brown Distributing; Mike Barnes, Executive Vice President and Chief Revenue Officer of Andrews Distributing; Adam Vitale, President of G&M Distributors; and Krista Nicholson, President of Motive, the campaign’s creative marketing agency. McKinnish shared that later this month, the #BeersToThat consumer campaign will be rolled out nationwide and more resources have been added to the Beer First sales execution toolkit to assist members in telling the positive story of beer.

To round out the day, NBWA Executive Vice President of Government Affairs Laurie Knight facilitated a conversation between former House Democratic Caucus Chairman Joe Crowley (D-NY) and former House Transportation Committee Chairman Bill Shuster (R-PA), who provided their analysis of the current political landscape and discussed what to expect in the homestretch of this election season. 

In addition to dynamic speakers, the Convention features 17 education seminars and a virtual Product Showcase that allows distributors to connect with exhibitors and learn more about their products through a digital exhibit hall.

“We had a terrific virtual exchange of ideas on day one of our Convention,” said Purser. “While we always would prefer to share a cold beer in person, we are happy we can connect virtually. See you tomorrow for day two of the general session. Cheers!”

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During the production of the 83rd Annual NBWA Convention and Product Showcase, COVID-19 mitigation procedures were followed. Masks were worn by participants when off-camera and physical distancing was practiced by participants and the production crew. Temperature checks were conducted on those entering the production studio and participants and guests were asked to self-monitor for any sign of infection or illness. CDC and Virginia Department of Health guidance was followed related to gathering size and suggested protocol.

The National Beer Wholesalers Association (NBWA) represents America’s 3,000 independent beer distributors with operations in every state, congressional district and media market across the country. Licensed at the federal and state levels, beer distributors get bottles, cans, cases and kegs from a brewer or importer to stores, restaurants and other licensed retail accounts through a transparent and accountable regulatory system. Distributors build brands of all sizes -- from familiar domestic beers to new startup labels and imports from around the world – and generate enormous consumer choice while supporting 142,000 quality jobs in their home communities. Beer distributors work locally to keep communities safe by sponsoring programs to promote responsible consumption, combat drunk driving and work to eliminate underage drinking.

A look at micro-fulfillment and the future of grocery retail

Prior to COVID-19, online grocery orders made up 4.3% of sales. Now, they account for 10.2% of all grocery sales. Fulfilling these online orders is a costly and complex process. This article from Forbes makes a case for the micro-fulfillment model and gives insight into what the future may hold for grocery retail.

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