Media Toolkit for Distributors | NBWA: America's Beer and Beverage Distributors

Join the NBWA Communicators Group

Are you a public relations or communications professional in the beer distribution industry? The NBWA Communicators Group shares best practices and helps drill down effective message points.

To join, please send your name and contact information – along with the names and contact information for any PR professionals who work with your business or state association – to NBWA Public Affairs Manager at

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Communications Toolkits for Beer Distributors

Traditional Media 101
Topics covered:

  • Tell your Story
  • How to Draft a Compelling Press Release
  • The Structure of a Press Release
  • How to Write an LTE
  • How to Write an Op-ed
  • Identifying Media Outlet
  • Types of Media to Engage
  • The Importance of the Pitch
  • Making the Pitch


Creating Videos 101
Topics covered:


Social Media 101
Topics covered:

  • Best practices for utilizing Twitter, Facebook, YouTube and Instagram
  • What to post ​
  • How often to post ​
  • How to create engaging content featuring external content (pictures, short videos, GIFs, etc.) ​
  • How to use each platform’s internal algorithms to your advantage


Promotional Videos

Training Resources