ALEXANDRIA, Va. – As the fall beer season continues, America’s more than 3,000 independent beer distributors are busy delivering a wide variety of exciting beer choices to store shelves and local restaurants, bars and taverns across the country in preparation for Halloween weekend. The offerings this time of year showcase hundreds of beer varieties from long-time favorites and new craft brewers, including pumpkin spice ales, harvest beers and robust ciders.
While All Hallows’ Eve is often associated with ghosts, goblins and witches, it is also time of festivities and celebration for legal drinking age consumers who choose to responsibly enjoy the vast selection of unique beer offerings delivered by America’s beer distributors. The celebration is one of the most popular on-premise beer holidays of the year for retail establishments. According to the National Retail Federation, more than 175 million Americans will celebrate this Halloween and will spend $9.1 billion in the process.
“Halloween and even Thanksgiving are among the top beer selling holidays in the country for bars, restaurants and taverns, and with all the choice in the market there’s a beer for every occasion,” said National Beer Wholesalers Association Chief Economist Lester Jones. “Back-to-back holidays with fall sports make autumn a busy season for the beer industry, especially for seasonal beers which make up a growing share of the beer market.”
Pumpkin-spiced brews have also reemerged for the fall. First made in the 1700s, pumpkin beer has transitioned from a colonial staple to a brew synonymous with fall, and brewers have enthusiastically embraced the trend. As the category composed of more than 1,500 pumpkin-themed beers continues to grow, beer distributors remain steadfast and committed to ensuring there are plenty of seasonal options in the beer aisle to meet customer demand.
“Over the course of the year, beer distributors across the United States deliver nearly 3 billion cases of beer to more than 600,000 licensed retail establishments,” Jones continued. “America’s 135,000 beer distribution employees are a fundamental part of the equation in making sure thirsty customers have access to the latest in beer choice and variety.”
As with all holidays, NBWA and America’s beer distributors are committed to public safety and encourage responsible consumption for legal drinking age consumers.