Ask a Beer Expert: What is the IBU? | NBWA: America's Beer Distributors

Media Contact: ALLISON SCHNEIDER; (703) 483-1726

Videos| Jun 9, 2017

When talking about beer, you may hear the "International Bittering Units" scale, or simply IBU scale, used to approximately quantify the bitterness of beer. But what is the IBU? And how does it affect a beer's taste? NBWA asked Derek Hass, a Certified Cicerone and director of craft & imports at Columbia Distributing in Portland, Oregon, to explain.

Watch his response, and visit @FollowYourBeer on Instagram for more beer tips.

If you are an employee of a beer distribution company and a Certified Cicerone, please contact Communications Director Kathleen Joyce at to participate in the Ask a Beer Expert video series.

Ask a Beer Expert: What is the IBU?