National Award Presented at NBWA Annual Convention & Trade Show
Las Vegas, Nev. – The National Beer Wholesalers Association (NBWA), which represents America’s 3,000 independent beer distributors across the country, is pleased to present the NBWA Brewer Partner Sales Execution Award to Catawba Brewing Company of Morganton, N.C. Now in its third year, the Brewer Partner awards recognize brewers for building strong partnerships, providing valuable education and growing their brands through supportive partnerships with beer distributors.
“Catawba Brewing Co. has really great successes to share since it partnered with distributors,” said NBWA President & CEO Craig Purser. “In just a short amount of time, this company’s footprint has grown tremendously, and we’re all excited to see what else is in store for Catawba.”
Catawba Brewing Co. received the Brewer Partner Sales Execution Award in recognition of the growth the company has experienced since partnering with distributors. In five years, Catawba has built more than 20 distributor relationships across five states and is now 17-times larger than it was as a self-distributing brewer prior to that.
“We know to our core that wholesalers make possible what we do,” said Billy Pyatt, owner of Catawba Brewing Co. “We treat them as true customers, and we work together to solve problems and capitalize on opportunities before us.”
Catawba has spent years working with distributors and consumers to enhance its brand in the market. Recently, distributor representatives, retailers and Catawba consumers helped to design and implement the new CLT-IPA. Everyone collaborated on the beer’s attributes, label and recipe tweaks until the final product was unveiled at a multi-stop pub crawl.
The brewer also offers “beer school” four times a year when it invites distributor employees and their retailers to events at its brewing locations. These events range from “make a beer” to “have a beer with a brewer,” and the focus is always on building strong relationships with distributors so that they see Catawba’s facilities as an extension of their distribution business.
Bell’s Brewery of Kalamazoo, Mich., was honored as NBWA’s 2017 Brewer Partner of the Year and Titletown Brewing Company of Green Bay, Wisc., was presented the Brewer Partner Marketing Innovation Award. The awards were announced during NBWA’s 80th Annual Convention and Trade Show at Caesar’s Palace in Las Vegas, Nev.
The National Beer Wholesalers Association (NBWA) represents the interests of America’s more than 3,000 licensed, independent beer distributor operations in every state, congressional district and media market across the country. Beer distributors are committed to ensuring alcohol is provided safely and responsibly to consumers of legal drinking age through the three-tier, state-based system of alcohol regulation and distribution. To learn more about America’s beer distributors, visit www.nbwa.org. For additional updates from NBWA, subscribe to The Daily Brew newsletter, follow @NBWABeer on Twitter, watch NBWA videos on YouTube and visit https://www.facebook.com/pages/NBWABeer.