Our very own Craig Purser spoke to local radio stations across the country about the magnitude of work that goes into ensuring football fans nationwide have their favorite beers on Super Bowl Sunday. The Super Bowl is one of America’s favorite times to crack open a cold one. In fact, the three weeks leading up to the Super Bowl is the busiest time for beer sales during the winter months. According to the economic data from NBWA and Fintech, the Super Bowl is the seventh biggest beer drinking occasion of the year. Listen to Craig’s interview with Bloomberg below.