The index surveys beer distributors’ purchases across different segments and compares them to previous years. A reading greater than 50 indicates the segment is expanding, while a reading below 50 indicates the segment is contracting.
The July 2018 Beer Purchaser's Index at 63 for total beer is significantly higher than July 2017 index at 50. This reading indicates a much higher level of beer orders placed by beer distributors compared to the same month last year.
Looking across the segments:
“After the year-over-year growth we observed in July, the August BPI could be telling of where industry volumes are going,” said NBWA Chief Economist Lester Jones. “Hard seltzer continues to lead the FMB category, and this month’s FMB reading marks the highest ever index reading for this segment.”
For more information, visit www.nbwa.org/bpi.
The National Beer Wholesalers Association (NBWA) represents America’s 3,000 independent beer distributors with operations in every state, congressional district and media market across the country. Licensed at the federal and state levels, beer distributors get bottles, cans, cases and kegs from a brewer or importer to stores, restaurants and other licensed retail accounts through a transparent and accountable regulatory system. Distributors build brands of all sizes -- from familiar domestic beers to new startup labels and imports from around the world – and generate enormous consumer choice while supporting 135,000 quality jobs in their home communities. Beer distributors work locally to keep communities safe by sponsoring programs to promote responsible consumption, combat drunk driving and work to eliminate underage drinking.