ALEXANDRIA, Va. – Today, the National Beer Wholesalers Association (NBWA) released the Beer Purchasers' Index (BPI) for June 2021. The recent BPI looks at data from June 2020, a month that experienced widespread economic shutdowns, on-premise closures and the over-indexed segments that took a hit in those channels.
The June 2021 overall reading of 70 falls 11 points below last June's reading of 81.
Measures for “at-risk” inventory (inventory at risk of going out of code in the next 30 days) are still below 50, signaling continued supply constraints in the system.
A significant directional shift was shown in the FMB/Seltzer segment with a 25 point drop, decreasing from a reading of 94 in June 2020 to 69 in June 2021. The “at-risk” inventory measures for FMB/Seltzers also broke a new milestone posting an index above all other segments in the industry. Note, the FMB/Seltzer segment is still expanding and growing, as indicated by the above 50 reading.
NBWA Chief Economist Lester Jones explained, "The lower index relative to June 2020 indicates that more distributors are reporting they are ordering “about the same” amount of product as the same time last year. This is not a big surprise as the segment has experienced significant amounts of distribution growth over the past 12 months."
About NBWA's Beer Purchasers' Index: BPI is the only forward-looking indicator for distributors to measure expected beer demand. The index surveys beer distributors’ purchases across different segments and compares them to previous years. A reading greater than 50 indicates the segment is expanding, while a reading below 50 indicates the segment is contracting.
Looking across the segments for June:
For more beer industry data insights, sign up for the NBWA & Fintech Q2 Beer Industry Review webinar on July 13, 2021 at 2:00 pm ET. Click here to register for free.
The National Beer Wholesalers Association (NBWA) represents America’s 3,000 independent beer distributors who service every state, congressional district and media market across the country. Licensed at the federal and state levels, beer distributors get bottles, cans, cases and kegs from a brewer or importer to stores, restaurants and other licensed retail accounts through a transparent and accountable regulatory system. Distributors build brands of all sizes – from familiar domestic beers to new startup labels and imports from around the world – and generate enormous consumer choice while supporting more than 140,000 quality jobs in their home communities. Beer distributors work locally to keep communities safe by sponsoring programs to promote responsible consumption, combat drunk driving and reduce underage drinking.