ALEXANDRIA, VA – In response to industry requests for clarification, the Alcohol and Tobacco Tax and Trade Bureau (TTB) issued general guidance concerning promotional activities commonly associated with category management programs and whether or not those activities are lawful.
“The Tax and Trade Bureau’s ruling to address recent tied house activities related to category management, shelf plans and shelf schematics is a positive step toward providing additional guidance for alcohol manufacturers, distributors and retailers. By citing the limitations of the Federal Alcohol Administration Act’s narrow, specific exceptions related to items of value, the TTB’s directive serves as a reminder to all industry participants and makes clear that certain aspects of proposed programs at retail exceed the intent of the exceptions allowed for by federal law.
“Beer distributors should not participate in any unauthorized activity that could jeopardize their federal wholesaler permits. When it comes to beer, only distributors have federal permits under the FAA Act; brewers and retailers do not.”
The National Beer Wholesalers Association (NBWA) represents the interests of America’s 3,300 licensed, independent beer distributor operations in every state, congressional district and media market across the country. Beer distributors are committed to ensuring alcohol is provided safely and responsibly to consumers of legal drinking age through the three-tier, state-based system of alcohol regulation and distribution. To learn more about America’s beer distributors, visit www.nbwa.org. For additional updates from NBWA, subscribe to The Daily Brew newsletter, follow @NBWABeer on Twitter, watch NBWA videos on YouTube and visit https://www.facebook.com/pages/NBWABeer.