President of Manhattan Beer Distributors Honored by Auschwitz Jewish Center Foundation | NBWA: America's Beer Distributors

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Blog| Jun 2, 2010

Simon Bergson is pictured with, from left, son Mitchel, daughter Brianne, wife Stefany, and son Alex. Photo by Melanie Einzig.Simon Bergson is pictured with, from left, son Mitchel, daughter Brianne, wife Stefany, and son Alex. Photo by Melanie Einzig.Simon Bergson, President and CEO of Manhattan Beer Distributors, was honored by the Auschwitz Jewish Center Foundation (AJCF) at a dinner in New York City on May 26, 2010.  Both Bergson and his wife, Stefany, were recognized for their dedicated service to the center.  The son of two Auschwitz survivors, Bergson has been chairman of the foundation since 2006.

Before Auschwitz became a symbol of the Holocaust, it was a Polish town known as Oswiecim. Generations of merchants, rabbis, doctors and lawyers raised families there. In September of 2000, the Auschwitz Jewish Center opened its doors to honor the former residents of the town and to teach future generations about what was lost. The center offers educational programs that allow future generations to explore the meaning and contemporary implications of the Holocaust.

The dinner, held at the Museum of Jewish Heritage, raised a quarter of a million dollars for the Auschwitz Jewish Center.  Its supporters included Honickman/Pepsi Cola Bottling Company of New York, Boston Beer Company, Crown Imports, Mike’s Hard Lemonade Company, MillerCoors Brewing Company, and Nestlé Waters.

Museum of Jewish Heritage Deputy Director Ivy L. Barsky said, “The staff and leadership of Museum of Jewish Heritage - A Living Memorial to the Holocaust and its affiliate, the Auschwitz Jewish Center, are truly grateful to Simon Bergson. The son of Holocaust survivors from Poland, Simon has dedicated himself to keeping the memory of the Holocaust alive through his generous support and wisdom. His incredible care, wise counsel, and attention to every detail – those same traits he brings to his business life—he brought to bear on the AJCF. Well respected by friends, family, and colleagues at Manhattan Beer and in the industry, Simon was able to share his passion to ensure that we all become custodians of the Auschwitz Jewish Center and what it represents.”

Simon Bergson started his business as the owner-operator of a small beverage center in lower Manhattan in the late 1970s.  In 1978, the closing of the Rheingold Brewery enabled him to obtain the local distribution rights to Carling Black label and Tuborg.  Thus Manhattan Beer Distributors was born, fulfilling one of Bergson's dreams - becoming a franchised beverage distributor, buying directly from suppliers and providing best-in-class service to his customers.

After beginning with a 4,000 square foot warehouse and three delivery trucks, Manhattan Beer Distributors has consistently grown for more than 30 years. Today, Manhattan Beer Distributors now has over 1.5 million square feet of warehousing and directly services over 25,000 accounts in the metro New York City area.

"Far beyond the success of my business, I am proud that we are able to provide family-sustaining jobs to over 1,300 people and my company has been able to give back to the community," Bergson has said.

To learn more about Manhattan Beer Distributors, visit