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The Beer Growth Initiative launches first marketing campaign in Austin, Texas AUSTIN, TEXAS – Sept. 18, 2019: Today, the Beer Growth Initiative – a collaborative project of the Beer Institute (BI), National Beer Wholesalers Association (NBWA) and the Brewers Association (BA) – announced the initial market launch of its “ Beers To That ” consumer campaign, which aims to elevate and celebrate the beer category while reminding consumers of legal drinking age who choose to drink alcohol that there is a beer for just about every occasion. The “Beers To That” campaign promotes the entire beer...
ALEXANDRIA, Va. – Today America’s independent beer distributors commemorate Constitution Day, which celebrates the signing of the U.S. Constitution on September 17, 1787. The National Beer Wholesalers Association (NBWA) issued the following statement on behalf of President & CEO Craig Purser : “Today, we remember the signing of our nation’s Constitution and reflect on the pivotal role it played to create our state-based alcohol accountability network. After more than 230 years and two constitutional amendments, our country’s alcohol laws are the most effective in the world, protecting...
Beer distributors are committed to the communities in which they live and work, especially when it comes to promoting responsible drinking. On Friday, September 20, 2019, in celebration of the 10th annual Global Beer Responsible Day, two local beer distributors went above and beyond to keep their community safe. In partnership with Anheuser Busch, Texas-based Silver Eagle Distributing and Standard Sales Company led the Drink Wiser campaign locally to encourage safe behaviors while enjoying a beer, including a plan to get home and appropriate hydration. In Houston, Texas, Silver Eagle...
The 2019 Hurricane season is once again upon us and this year's season opener was a monster. Over Labor Day weekend, Hurricane Dorian became a Category 5 disaster that, thankfully, turned just enough to spare J.J. Taylor Distributing Florida, Inc.'s Jupiter and Ft. Pierce offices from a direct hit. Unfortunately, their off-shore neighbors in the Bahamas didn't fare so well. To help, the beer distributor sent 15 pallets of bottled water to support the relief effort and will be sending additional shipments. HuricaneDorianJJTaylor2.jpg That's right — 15 PALLETS. That's 28,350 bottles or 2,657...
Today, the National Beer Wholesalers Association (NBWA) released the Beer Purchasers’ Index (BPI) for August 2019. The index surveys beer distributors’ purchases across different segments and compares them to previous years. A reading greater than 50 indicates the segment is expanding, while a reading below 50 indicates the segment is contracting. The Beer Purchasers' Index fell in August after a strong July, but still remained positive overall with a reading of 57.6 - stronger than August 2018’s reading of 54.4. The positive month was largely led by the continued success of flavored malt...
As summer comes to a close, the National Beer Wholesalers Association (NBWA) is celebrating the American workforce, including the more than 3,000 beer distributors that are bringing fresh, ice-cold beer to retail establishments nationwide. The men and women of the beer distribution industry will be working round-the-clock leading up to and on Labor Day to ensure shelves and taps are stocked with a tremendous variety of beer. “Beer distributors and their employees are some of the hardest working, most dedicated individuals in America,” said NBWA President Craig Purser. “These Main Street...
New School Year, Same Expectations: 3 Keys to Communicating with Kids About Underage Drinking With summer winding down, it’s likely that parents and kids are turning their focus to the start of a new school year. As students get ready to head back to school, it’s time to talk to them about making smart choices, including how to deal with peer pressure to drink underage. With all the changes that can come with starting a new school year, some things should remain the same, including your expectations. Silver Eagle Distributors would like to remind parents about the Family Talk About Drinking...
Today, the National Beer Wholesalers Association (NBWA) released the Beer Purchasers’ Index (BPI) for July 2019. The index surveys beer distributors’ purchases across different segments and compares them to previous years. A reading greater than 50 indicates the segment is expanding, while a reading below 50 indicates the segment is contracting. The Beer Purchasers' Index rebounded in July after posting significant drops across the segments in June. The total beer index rose two points from 63 in July 2018 to 65 in July 2019. This reading is relatively stronger than the historical July...
Texas-based Silver Eagle Distributors recently awarded educational scholarships to 33 family members of its employees for the 2019-2020 academic school year. The Silver Eagle Scholarship Program encourages higher education by awarding up to $4,500 per academic year for educational expenses for the dependents of its employees. To date, the program has awarded more than $1,500,000 in scholarships. For the ’19-’20 school year, there are 24 returning scholarship recipients and nine new awardees. The recipients were recently recognized by John L. Nau, III, chairman and CEO of Silver Eagle...
In November of 2018, Northern California experienced the most destructive wildfire in the state’s history and one of the worst in the U.S. The wildfire, known as the Camp Fire, spread 153,336 acres, destroyed 18,804 structures, including 13,000 homes, and caused at least 85 civilian casualties and countless injuries. California-based brewery Sierra Nevada quickly responded by creating a new beer, Resilience IPA, to benefit victims and help the region rebuild. The brewery is donating 100 percent of the Resilience IPA profits to Camp Fire relief funds. It didn’t take long for the close-knit...