NBWA-TV, in partnership with ZH Media, has received national recognition for two NBWA-TV video productions - NBWA’s Sunday Convention Show and Building Beer Brands video – which received bronze awards in the 36th Annual Telly Awards.
During NBWA’s 77th Annual Convention in New Orleans, NBWA-TV produced daily newscasts that aired throughout the Hyatt Regency New Orleans’ in-room network, were posted on NBWA’s YouTube channel and shared via the convention mobile app and NBWA’s social media accounts. Segments also aired during the general session program.
The Convention Show included live reports from New Orleans on the first day of the convention along with a recap of the 2014 NBWA Legislative Conference, showing how beer distributors are building relationships with their elected leaders; a story that highlighted how NBWA worked with J. J. Taylor Distributing Company of Minnesota, Inc. to educate the National Conference of State Legislatures about the work of local beer distributors; a report on how distributors are making an economic impact; and coverage of the work of the Center for Alcohol Policy.
The Building Beer Brands video goes behind the scenes with Bounty Bev in Nashville, Tennessee, to show how the new, boutique beer distributor works with small breweries to promote their brands and help them grow. The video offered compelling content for NBWA-TV and also has been used to educate key constituencies – including lawmakers, regulators, the media and the public – about the value of beer distributors.
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “NBWA and ZH Media’s accomplishment illustrates their creativity, skill and dedication to their craft and serves as a testament to great film and video production.”
“America’s independent beer distribution industry is strong because of the amazing people who work in it and the passion they have for the work they do in communities across the country,” NBWA Senior Vice President, Communications and Public Affairs Rebecca Spicer said. “The beer distribution industry is a very visual industry, so NBWA-TV and other video productions are a great way to tell the story of how these licensed businesses are delivering choice and value in markets across the country.”
NBWA-TV video productions are available on the NBWA website and NBWA’s YouTube channel.