From members of Congress to state legislators, attorneys generals, regulators and the media, beer distributors across the country are hosting warehouse visits to showcase their critical role in the independent distribution system.

To schedule a behind-the scenes look at a beer distribution warehouse in your community, please contact NBWA Manager, Grassroots & Political Affairs Kate Beaulieu at kbeaulieu@nbwa.org

If you are a distributor who has hosted a warehouse visit, please share details of your visit with NBWA by completing the feedback form.

Tools for Beer Distribution Employees

“Six-Pack” of Warehouse Visit Tips

• Instructional Video - Warehouse Tours: Showing the Value of Beer Distributors 

 

Media Contact: Kathleen Joyce

kjoyce@nbwa.org; (800) 300-6417

Blog| Jun. 30, 2015

NBWA-TV, in partnership with ZH Media, has received national recognition for two NBWA-TV video productions - NBWA’s Sunday Convention Show and Building Beer Brands video – which received bronze awards in the 36th Annual Telly Awards.

During NBWA’s 77th Annual Convention in New Orleans, NBWA-TV produced daily newscasts that aired throughout the Hyatt Regency New Orleans’ in-room network, were posted on NBWA’s YouTube channel and shared via the convention mobile app and NBWA’s social media accounts. Segments also aired during the general session program.

The Convention Show included live reports from New Orleans on the first day of the convention along with a recap of the 2014 NBWA Legislative Conference, showing how beer distributors are building relationships with their elected leaders; a story that highlighted how NBWA worked with J. J. Taylor Distributing Company of Minnesota, Inc. to educate the National Conference of State Legislatures about the work of local beer distributors; a report on how distributors are making an economic impact; and coverage of the work of the Center for Alcohol Policy.

The Building Beer Brands video goes behind the scenes with Bounty Bev in Nashville, Tennessee, to show how the new, boutique beer distributor works with small breweries to promote their brands and help them grow. The video offered compelling content for NBWA-TV and also has been used to educate key constituencies – including lawmakers, regulators, the media and the public – about the value of beer distributors.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “NBWA and ZH Media’s accomplishment illustrates their creativity, skill and dedication to their craft and serves as a testament to great film and video production.”

“America’s independent beer distribution industry is strong because of the amazing people who work in it and the passion they have for the work they do in communities across the country,” NBWA Senior Vice President, Communications and Public Affairs Rebecca Spicer said. “The beer distribution industry is a very visual industry, so NBWA-TV and other video productions are a great way to tell the story of how these licensed businesses are delivering choice and value in markets across the country.”

NBWA-TV video productions are available on the NBWA website and NBWA’s YouTube channel.

MT: 10 Briggs Distributing Employees Pass Cicerone Certified Beer Server Exam

Briggs Distributing has announced that 10 employees have passed the Certified Beer Server exam from the Cicerone Ceritfication Program, a comprehensive program to educate industry professionals and consumers on correct beer sales and service. Certified Cicerone and Briggs employee Terra Rockhold prepared extensive training materials to prepare the team for the Certified Beer Server Exam.

Online Grocery Shoppers Upping Virtual Purchases: Survey

More than half of online grocery shoppers say they are increasing the amount of total grocery shopping they do online, according to results of a new survey. The survey, conducted by 72 Point Inc. and commissioned by online organic grocer Door to Door Organics, found that online shoppers increased virtual grocery shopping by an average of 29% over the last year and say that around 19% of their total weekly grocery shopping is done online.

Convenience Stores Grow Sales in 2015

Expanded fresh food offers and continued lower gas prices drove strong convenience store sales in the second quarter of 2015. These factors — along with the warm weather — are expected to continue to grow sales in the upcoming quarter, according to the results of a retailer sentiment survey released by NACS, the association for convenience & fuel retailing.

Investment in Brewery Helps Leinenkugel's Trot Out More Beer

Even though Leinenkugel's shandies constitute more than half of all its total sales, the brewery isn't neglecting its other beer styles. Leinie's brews an India Pale Lager, a stronger beer brewed with five hops and caramel and pale malts. It was only available on draft in selected markets last fall, but is about to see wider distribution.

Sierra Nevada Partners with 600-Year-Old German Brewery on New Oktoberfest Beer

On a trip to Germany this spring, Sierra Nevada Brewing Co. finalized its inaugural partner, Augsburg’s Brauhaus Riegele, for a new Oktoberfest beer. Released each fall starting in 2015, the collaborative seasonal will feature a different German brewery every year.

BrewDog Formally Announces U.S. Home

Scottish craft brewery BrewDog has announced plans to invest $30 million in the construction of its U.S. brewing facility, which the company has said will be located in Canal Winchester, Ohio. BrewDog co-founder James Watt said, “America has one of the world’s most eclectic, energetic beer scenes imaginable, and we’re psyched to be pledging allegiance to the craft beer revolution in the USA.”

Wal-Mart's Neighborhood Markets Have a Major Advantage, Experts Say

Wal-Mart is gearing up to dominate the grocery business. The retailer's smaller-format stores, called Neighborhood Markets, are a major threat to traditional supermarkets like Whole Foods, Kroger and Trader Joe's, and they are expanding rapidly, according to Moody's analysts. Traditional supermarkets have "upped their games over the past few years to somewhat blunt the onslaught of the Supercenters," analysts write, but the Neighborhood Market is a "different animal."

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