From members of Congress to state legislators, attorneys generals, regulators and the media, beer distributors across the country are hosting warehouse visits to showcase their critical role in the independent distribution system.

To schedule a behind-the scenes look at a beer distribution warehouse in your community, please contact NBWA Manager, Grassroots & Political Affairs Kate Beaulieu at kbeaulieu@nbwa.org

If you are a distributor who has hosted a warehouse visit, please share details of your visit with NBWA by completing the feedback form.

Tools for Beer Distribution Employees

“Six-Pack” of Warehouse Visit Tips

• Instructional Video - Warehouse Tours: Showing the Value of Beer Distributors 

 

Asahi Targets Asia's Aspiring Beer Mavens in Premium-Brand Offer

Asia has been awash with low-priced beer for decades, but as incomes in the region rise, so too is the amount younger connoisseurs are willing to spend on the amber beverage. That’s one of the key motivations for Asahi Group Holdings Inc., which said it has entered exclusive talks to buy SABMiller Plc’s Peroni and Grolsch brands for 2.55 billion euros ($2.9 billion). Another is that these world-famous beers would extend the brewer’s geographic reach outside its home market in Asia, said Duncan Fox, an analyst at Bloomberg Intelligence in London.

14 Chocolate Beers to Drink on Valentine’s Day

Valentine’s Day is quickly approaching. If your date loves beer as much as you do, he or she will appreciate these chocolate beers that are perfect for the occasion. If you’re flying solo this February 14, these beers make great company. BeerandBrewing.com lists 14 chocolate beers to drink this Valentine's Day.

NC: Beer Distribution Outside Western North Carolina Helps Grow Local Tourism

Around Western North Carolina, more beer bottles roll out of breweries than ever before, with an increasing amount put on trucks and shipped out of town as breweries increase their distribution areas. And while it helps the breweries' bottom line, that beer also is promoting the Asheville area as a tourist destination, brewers say.

MA: Castle Island Grows Team, Expands Distribution Lineup

Just one month after releasing its first beer into the Greater Boston market, Castle Island Brewing Company is already ramping up production to meet growing demand. With the help of Massachusetts Beverage Alliance, Norwood, Massachusetts-based Castle Island launched Candlepin into broader distribution in early January, and, shortly thereafter, the company introduced Keeper to the market. Initial shipments of Keeper and Candlepin were quickly depleted, and the brewery is bringing in additional talent to bolster its production and sales capabilities.

New Belgium RyePA, a Collaboration With Craft Malters, Returns to Folly Packs

Two years after its initial release, New Belgium Brewing’s RyePA is coming back with a nod to the brewer’s dual hometowns in Colorado and North Carolina. Originally brewed with Carolina Rye, RyePA revival also incorporates rye from Colorado Malting. The hoppy Rye IPA is available in New Belgium Folly Packs nationwide through May.

D.C.: Food Network Star Finalist Hosts NBWA Beer Event Highlighting Consumer Choice

With Mardi Gras quickly approaching, celebrity chef Jay Ducote, the self-proclaimed “food ambassador for South Louisiana,” spent a week eating his way through Washington, D.C. His main event was a dinner, which he hosted with the National Beer Wholesalers Association. He led the 20-person event through a Louisiana-themed beer-pairing dinner.

Asahi Bids to Buy Peroni and Grolsch Beers From SABMiller

Asahi Group Holdings has reached a preliminary deal to buy SABMiller’s Peroni and Grolsch beer brands for more than 400 billion yen ($3.5 billion), as part of efforts to offset slow growth at home. Asahi is Japan’s biggest brewer with a 38% market share, but the company has sought growth outside Japan where beer sales have fallen over the past two decades, as the population shrinks and wine becomes increasingly popular.

MI: Short’s Brewing Co. Begins Distribution in Pennsylvania With Bella Vista

Short’s Brewing Company of Bellaire, Michigan, will begin distribution of their beer in Pennsylvania this week. Distributed by Bella Vista Beer Distributors, Eastern Pennsylvania will be the first region outside of Short’s home state of Michigan to receive shipments of Short’s brews.

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