From members of Congress to state legislators, attorneys generals, regulators and the media, beer distributors across the country are hosting warehouse visits to showcase their critical role in the independent distribution system.

To schedule a behind-the scenes look at a beer distribution warehouse in your community, please contact NBWA Manager, Grassroots & Political Affairs Kate Beaulieu at

If you are a distributor who has hosted a warehouse visit, please share details of your visit with NBWA by completing the feedback form.

Tools for Beer Distribution Employees

“Six-Pack” of Warehouse Visit Tips

• Instructional Video - Warehouse Tours: Showing the Value of Beer Distributors 


Shock Top Super Bowl Ad Won the Battle, But Blue Moon Is Winning Wheat Beer War

Consumer purchase behavior in the beer sector has gone through a transformation over the past 10 years with the rise of local microbreweries that have introduced U.S. consumers to a wide variety of flavorful beer and beer styles. Shock Top produced a well-received commercial for Super Bowl 2016. As shown by BrandIndex, Ad Awareness for Shock Top grew from 6% nationwide to 21%. In contrast, Blue Moon’s Ad Awareness for this year has remained fairly consistent since the end of the holiday season, ranging from 10% to 12%.

Amazon to Build Three More Bookstores

Amazon has said it will expand its bricks-and-mortar footprint, undeterred by the fact many physical bookstores have been struggling for years. The Seattle-based e-commerce company opened its first physical bookstore in Seattle last fall, and it now aims to build at least three more. Amazon spokeswoman Deborah Bass said the company plans to open bookstores in Chicago, San Diego and Portland, with the Chicago location set to open next year.

Economy in U.S. Grew at 1.1% Rate, Slower Than First Estimated

The U.S. economy grew less than previously reported last quarter on lower government outlays and a bigger depletion of inventories, capping a sluggish first-half performance propped up mainly by consumer spending. Gross domestic product rose at a 1.1 percent annualized rate, down from an initial estimate of 1.2 percent, Commerce Department figures showed. Household spending, the biggest part of the economy, was revised higher on used-car sales.

AB InBev Said to Plan 5,500 Job Cuts After SABMiller Deal

Anheuser-Busch InBev said that it expected to eliminate at least 3 percent of its combined work force as part of cost-cutting efforts following its proposed merger with SABMiller over the next several years. The transaction would create an industry giant accounting for about 30 percent of global beer sales and would give Anheuser-Busch, already the world’s largest brewer, a substantial operation in Africa, where it has little presence, and greater dominance in Latin America.

15 Fresh-Flavored Beers to Try

Fresh flavors – watermelon, honeydew, cantaloupe and cucumber – are mixing with IPAs, sours, saisons and wits, allowing for lots of variety for every palate. Try one of these 15 fresh-flavored beers compiled by Craft Beer and Brewing Magazine and toast the end of summer.

MI: Upper Hand Brewery to Expand Distribution into Minnesota

Upper Hand Brewery, located in Escanaba, Michigan, has announced it will begin distribution throughout Minnesota in early 2017. The brewery’s entire portfolio will be available, including four year-round beers, as well as an expanding array of seasonal and specialty offerings. “As we expand Upper Hand’s presence, it’s important for us to find the right distributor partners who share our values and dedication to providing good beer where it’s meant to be enjoyed," said Larry Bell, president and founder of Bell’s Brewery.

After Lengthy Slide, Gas Prices Rise

Following a streak where the national retail average price of gasoline dropped on 54 of 55 days, pump prices have now increased a few cents per gallon, according to AAA. On Monday, the national average price for regular unleaded stood at $2.16 per gallon, which is four cents more than one week ago. Even with the increase, prices are still two cents less than a month ago, 46 cents less than the same date last year and the lowest price for this date since 2004.

U.S. Consumer Comfort Jumps to Highest Level Since April 2015

American consumers grew more upbeat last week than at any time since April 2015, signaling robust spending will continue amid favorable views of the buying climate and household finances, the weekly Bloomberg Consumer Comfort Index showed. Merchandise discounts from retailers and still-cheap fuel are helping convince Americans that now is a good time to shop. Furthermore, record stock prices, low interest rates and a labor market near full employment are making Americans optimistic about their financial situations.