By: Rebecca Spicer, NBWA Senior Vice President, Communications and Public Affairs
Beer distributors take pride in building solid relationships with industry partners, including brewers and retailers. Beer distributors also establish meaningful relationships with elected leaders, including members of Congress. After all, that’s why hundreds of distributors travel to the nation’s capital every spring. And now, beer distributors are developing relationships with members of the media as well.
The good news is that reporters love beer! They love to taste new brands, and they love learning about how new labels get to their favorite store shelf or bar tap. And we are happy to explain how independent beer distributors make it all possible!
On the eve of the New Hampshire primary, NBWA teamed up with CNN to co-host a “News and Brews” reception in Manchester, New Hampshire.
A couple hundred journalists and political operatives – as well as several New Hampshire brewers and beer distributors – attended the event, which highlighted the wide variety of brands and styles that beer distributors deliver to retailers and consumers. CNN also aired Erin Burnett's Out Front and CNN Tonight with Don Lemon live just steps away from the reception.
Ahead of Mardi Gras, NBWA hosted a beer pairing dinner for a mix of local and national reporters to showcase the vast selection of beers available to consumers and how those labels can be part of a gourmet dinner.
The dinner was hosted in Washington, D.C., at a restaurant that serves Louisiana-style fare, and each course was paired with different beer from breweries across the country. Food Network Star finalist Jay Ducote emceed the event, which garnered coverage by Roll Call, a Capitol Hill newspaper.
In March, NBWA helped the National Press Club welcome Washington Post journalist Jason Rezaian home after spending 545 days isolated in an Iranian prison. NBWA sponsored the beer for the gathering, which showed support for Rezaian and also called attention to the challenges faced by jailed journalists across the world.
Journalists including CNN’s Jim Sciutto and Wolf Blitzer and the Washington Post’s Bob Woodward were part of the program honoring Rezaian.
In early May, NBWA also partnered with CNN to sponsor beer for a brunch the day after the White House Correspondents Dinner in Washington, D.C. Hundreds of guests, including members of the media and political insiders, could choose from a special selection of spring beers, along with domestic and imported beers.
If you'd like assistance planning a beer event with media, please contact NBWA's communication and public affairs team. We're happy to help!