From members of Congress to state legislators, attorneys generals, regulators and the media, beer distributors across the country are hosting warehouse visits to showcase their critical role in the independent distribution system.

To schedule a behind-the scenes look at a beer distribution warehouse in your community, please contact NBWA Manager, Grassroots & Political Affairs Kate Beaulieu at kbeaulieu@nbwa.org

If you are a distributor who has hosted a warehouse visit, please share details of your visit with NBWA by completing the feedback form.

Tools for Beer Distribution Employees

“Six-Pack” of Warehouse Visit Tips

• Instructional Video - Warehouse Tours: Showing the Value of Beer Distributors 

 

Majority of U.S. Senators Support Beer Tax Reform

United States Senators Joni Ernst and Heidi Heitkamp became the 50th and 51st senators to officially endorse the Craft Beverage Modernization and Tax Reform Act. The Beer Institute and the Brewers Association are collaborating closely to pass the bill, which was introduced in the Senate by Senators Ron Wyden and Roy Blunt. The House companion bill, introduced by Representatives Erik Paulsen and Ron Kind, has received official support from 283 members of the House of Representatives.

Beer Industry Partnerships Highlighted at NBWA’s 79th Annual Convention

Paul J. Bertucci assumed the position of 2016-2017 chairman of the Board of Directors for NBWA at the 79th Annual Convention. Bertucci spoke about new opportunities to grow brands and serve local consumers and noted that independent distributors have great stories to tell – building brands, offering good jobs and adding to local economies. In addition, NBWA President and CEO Craig Purser was joined by Brewers Association President and CEO Bob Pease to discuss the craft segment.

Media Contact: Kathleen Joyce

kjoyce@nbwa.org; (800) 300-6417

Press Releases| Sep 27, 2016

CHICAGO, IL – Today, Paul J. Bertucci, executive vice president of F.E.B. Distributing Company, Inc. in Gulfport and Capital City Beverages, Inc. in Jackson, Mississippi, assumed the position of 2016-2017 chairman of the Board of Directors for the National Beer Wholesalers Association (NBWA) at the association’s 79th Annual Convention in Chicago, Illinois. As chairman, Bertucci will help guide the association as it advocates for licensed, independent beer distributors and educates elected officials, regulators, media and the public about the value of America’s open and independent distribution system and state-based alcohol regulation.

Bertucci described how his family’s business began in 1934 with just one brand of beer and one truck, and today it has grown to include two locations with more than 200 employees distributing more than 100 different brands of beer. The companies remain family-run, with the fourth generation now involved in the business.

Emphasizing the importance of industry relationships, Bertucci said, “We value the relationships we have with suppliers like MillerCoors and Heineken. Those partners go back to the 1960s. And we have been partners with craft brewers Sam Adams and Sierra Nevada since the late ’80s. These days we also deliver beer from around the world: Belgium, Italy, Germany, Ireland, Mexico, Japan, to name a few.”

“We also help craft labels grow: Andygator … Ruby Redbird … Southern HOPSpitality, made by Mississippi’s first craft brewery Lazy Magnolia … and Gotta Get Up to Get Down,” Bertucci continued. “We can help launch and grow new brands because we have worked over the decades to establish solid relationships with our 2,000 local retailers.”

“And while we build relationships with supplier and retail partners, we know that it’s the consumer who really matters,” Bertucci added. “And that’s part of what makes distributors so important to this system. We know our local markets.”

Bertucci pointed to the “Golden Age of Beer” the U.S. is experiencing thanks to independent distributors and new opportunities to grow brands and serve local consumers. He noted that independent distributors all have great stories to tell – building brands, offering good jobs, adding to local economies – and he encouraged distributors to develop more young leaders in the industry to ensure the next generation is strong.

NBWA President and CEO Craig Purser was joined by Brewers Association President and CEO Bob Pease for a conversation about the meteoric growth of the craft category over the last decade and the future of the segment.

They discussed the U.S. Department of Justice’s review of the Anheuser-Busch InBev and SABMiller merger and the DOJ’s proposed final order that aims to preserve the ability of smaller brewers – including brewers of craft and import beers – to compete by protecting their access to important distribution networks, and to ensure that independent distributors “will have the freedom to sell and promote the variety of beers that many Americans drink.”

Purser noted the need to examine the long-term impact of sales outside the three-tier distribution system through tasting rooms that compete with beer retailers, along with the varying interests of established national craft brewers, brew pubs and traditional brewers expanding their retail privileges.

Purser and Pease also addressed the need to educate all members of the industry on the importance of trade practice compliance.

“Relations between our two organizations have never been stronger,” Pease said, highlighting the opportunity to work together to ensure state regulatory agencies have the resources they need to enforce trade practice regulations and laws that protect competition and foster a level playing field.

Attendees also heard in-depth election analysis from Tucker Carlson, co-host of Fox and Friends Weekend and editor-in-chief of The Daily Caller; and Bill Press, senior political contributor for CNN, syndicated political talk show host, columnist and best-selling author; who each provided their take on the first presidential debate.

The general session concluded with a presentation by NFL great Joe Theismann, who talked about how passion, leadership and teamwork can all combine to create a comprehensive game plan for success.

Following the general session program, day two of the Product Demonstration Showcase featured products and services from more than 160 exhibitors, including 35 breweries highlighting more than 100 labels of beer, as well as non-alcoholic beverages, warehousing technology, financial services software, promotional products and more.

To view NBWA videos, please visit NBWA’s YouTube channel at www.youtube.com/NBWABeer. Follow the conversation on social media using #NBWAChicago, and download the convention mobile app.

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The National Beer Wholesalers Association (NBWA) represents the interests of America’s more than 3,000 licensed, independent beer distributor operations in every state, congressional district and media market across the country. Beer distributors are committed to ensuring alcohol is provided safely and responsibly to consumers of legal drinking age through the three-tier, state-based system of alcohol regulation and distribution. To learn more about America’s beer distributors, visit www.AmericasBeerDistributors.com. For additional updates from NBWA, follow @NBWABeer on Twitter, watch NBWA videos on www.youtube.com/NBWABeer and visit https://www.facebook.com/pages/NBWABeer.

 

 

 

 

 

 

Congress Meets, With Five Days to Avoid Shutdown Over Funding

Congress has until midnight on Friday to pass legislation funding the government as the fiscal year draws to a close. Many Senate Democrats — and some Republicans — have said they intend to oppose a short-term funding bill proposed by Senate Majority Leader Mitch McConnell, setting the stage for a legislative scramble to avoid a government shutdown.

WA: French Company Acquires Two Beers Brewing and Seattle Cider

The jointly-owned and -operated Seattle Cider Company and Two Beers Brewing announced an acquisition by French farmer-run cooperative Agrial. The merger and further partnership will help Seattle Cider Company and Two Beers Brewing grow through Agrial’s international distribution network. It also will allow for needed capital expansion projects for the brewery and the cidery. Additionally, the partnership provides Agrial with the opportunity to gain access to the American craft cider and beer market.

Brewers Draw Drinkers' Eyes With Snazzy Tap Handles

A pointy-headed professor. A hand-painted heron. A steel fist rising in the air. These are all works of American art, of a sort — but you can't go to a museum to see them. You go to your local bar or craft brewery. They're examples of beer tap handles, a business that's expanded in tandem with the explosion of growth in the craft beer industry. As craft brewers try to make their brews stand out in an increasingly crowded field, they're driving the expansion of a singular business: custom-made snazzy beer taps.

NBWA 79th Annual Convention Celebrates “Golden Age of Beer” and Open and Independent Beer Distribution System

NBWA kicked off the first full day of its 79th Annual Convention today in Chicago, Illinois. NBWA President and CEO Craig Purser noted that disruption continues to transform our world – from global and homeland security to the world economy, politics and new technologies – but he encouraged beer distributors to “turn headwinds into tailwinds” and “lean in” to the future. Purser said, “Thanks to a robust and competitive system of independent distribution, which provides access to market for brewers of all sizes, the U.S.

Media Contact: Kathleen Joyce

kjoyce@nbwa.org; (800) 300-6417

Press Releases| Sep 26, 2016

CHICAGO, IL – The National Beer Wholesalers Association (NBWA) kicked off the first full day of its 79th Annual Convention today at the Hyatt Regency Chicago in Chicago, Illinois.

NBWA’s outgoing Chairman of the Board Travis Markstein reflected on beer industry developments over the past year and the state of the American beer industry saying, “Our industry, while not without its challenges, is strong. America is still the world’s biggest, most profitable beer market.”

“The American system of independent beer distribution benefits the beer consumer and the beer industry,” Markstein said. “From small brewers to the world’s biggest brewers, the system provides competitive and quality access to the globe’s biggest beer market.”

NBWA President and CEO Craig Purser said, “Disruption continues to transform our world. Our lives. Our industry.” But, in the face of disruption – from global and homeland security to the world economy, politics and new technologies – he encouraged beer distributors to “turn headwinds into tailwinds” and “lean in” to the future.

“Disruption is the new normal for the beer industry as well, but with disruption comes opportunity,” Purser said, highlighting increases in sales volumes, imports seeing positive trends, the continued increase in the number of U.S. brewers and the growth in craft brewery valuations.

Purser also cited three challenges that arise when nominal disruptors become the establishment, saying, “First, so-called disruptors start to behave like marketplace leaders … when it comes to beer, we’ve seen smaller-scale beer brands become dominant in their segment and work to limit competition from still smaller and newer brands.”

“Second, disruptors become acquisition targets of larger, more established players,” Purser continued, citing craft brewer deals that sent valuation shockwaves throughout the industry.

“Finally, establishment players and industry giants begin to disrupt their own markets,” Purser said, noting the purchase of craft brewers by Anheuser-Busch InBev (ABI) and MillerCoors, along with the global merger of ABI and SABMiller.

Purser described how the ABI/SABMiller merger resulted in an extensive and exhaustive review of the industry by the U.S. Department of Justice, which issued a proposed final order that is a strong endorsement of America’s open and independent system of beer distribution and aims to ensure that independent distributors “will have the freedom to sell and promote the variety of beers that many Americans drink.”

“Thanks to a robust and competitive system of independent distribution, which provides access to market for brewers of all sizes, the U.S. is enjoying a new Golden Age for beer with unprecedented variety offered by more than 4,000 brewers,” Purser said. “The winner in all of this is the consumer, who enjoys an incredibly broad spectrum of innovative beer produced by independent, local brewers; large, global brewers; and brewers from around the world.”

Eric Best of Bob Hall LLC moderated a “Three Tiers Supporting the Independent Three-Tier System” panel discussion featuring Larry Bell of Bell’s Brewery Inc.; Pat Brophy of Binny’s Beverage Depot; Rebecca Newman of Summit Brewing Co.; and Michael Schilleci of Supreme Beverage Co., Inc.

The panel of brewery, distributor and retailer voices discussed how the tiers work together to meet consumers’ demands for choice and value. They also highlighted the importance of product quality in today’s hyper-competitive beer industry. Bell noted, “If we want to bring people to craft, we have to make sure the quality is there.”

Bell cited the benefits of the three-tier system in ensuring quality control, unlike other industries where a recalled product cannot be easily traced. He also highlighted the value of the three-tier system from an environmental standpoint, noting its efficiency in delivering products from multiple brewers to retail customers.

MillerCoors CEO Gavin Hattersley joined Purser for a conversation on what’s next for MillerCoors following the global merger of ABI and SABMiller. They discussed the brewery’s plans to grow business in the U.S., its recent craft acquisitions and ongoing commitment to maintaining strong relationships with independent distributor partners to meet the needs of consumers.

“No one knows the local markets better than distributors do,” Hattersley said.

Bud Dunn of Atlas Sales Inc. led a discussion with next generation beer distribution industry leaders Rebecca Maisel of Gulf Distributing Holdings, LLC, AL; Robbie Maletis Jr. of Maletis Beverage; and Victoria Verrastro of L.T. Verrastro Inc. The panel discussed the role that next generation leaders can play as proponents of innovation in the face of disruption, as well as the educational and networking opportunities that NBWA’s Next Generation Group provides.

The general session also featured a presentation of the NBWA Life Service Award to Fred Dettwiller of DET Distributing Company in Tennessee and Don Heimark of Triangle Distributing Company and Heimark Distributing Company in California.

NBWA also announced the recipients of the NBWA Brewer Partner of the Year Award; Brewer Partner Sales Execution Award and Brewer Partner Marketing Innovation Award.

Following the general session program, the Product Demonstration Showcase opened featuring products and services from more than 160 exhibitors, including 35 breweries highlighting more than 100 labels of beer, as well as non-alcoholic beverages, warehousing technology, financial services software, promotional products and more.

NBWA’s 79th Annual Convention continues Tuesday, September 27, at the Hyatt Regency Chicago. To view NBWA-TV videos, please visit NBWA’s YouTube channel at www.youtube.com/NBWABeer. Follow the conversation on social media using #NBWAChicago, and download the convention mobile app.

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 The National Beer Wholesalers Association (NBWA) represents the interests of America’s more than 3,000 licensed, independent beer distributor operations in every state, congressional district and media market across the country. Beer distributors are committed to ensuring alcohol is provided safely and responsibly to consumers of legal drinking age through the three-tier, state-based system of alcohol regulation and distribution. To learn more about America’s beer distributors, visit www.nbwa.org. For additional updates from NBWA, subscribe to The Daily Brew newsletter, follow @NBWABeer on Twitter, watch NBWA videos on YouTube  and visit https://www.facebook.com/pages/NBWABeer.

 

 

Media Contact: Kathleen Joyce

kjoyce@nbwa.org; (800) 300-6417

Videos| Sep 26, 2016

The National Beer Wholesalers Association (NBWA) recognized Allagash Brewing Company of Portland, Maine, as the recipient of the second annual NBWA Brewer Partner of the Year Award during NBWA’s 79th Annual Convention in Chicago, Illinois. The award honors the brewer who does the best job in the marketplace producing great beer; building strong partnerships; providing valuable education; and offering support to their distributor customers in order to bring their beers to market. 

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