From members of Congress to state legislators, attorneys generals, regulators and the media, beer distributors across the country are hosting warehouse visits to showcase their critical role in the independent distribution system.

To schedule a behind-the scenes look at a beer distribution warehouse in your community, please contact NBWA Manager, Grassroots & Political Affairs Kate Beaulieu at

If you are a distributor who has hosted a warehouse visit, please share details of your visit with NBWA by completing the feedback form.

Tools for Beer Distribution Employees

“Six-Pack” of Warehouse Visit Tips

• Instructional Video - Warehouse Tours: Showing the Value of Beer Distributors 


Nominations Open for NBWA Brewer Partner of the Year Award

NBWA is seeking nominations for the Brewer Partner of the Year Award. The award recognizes the brewer who does the best job in the marketplace producing great beer; building strong partnerships; providing valuable education; and offering support to their distributor customers in order to bring their beers to market. The award will be presented during NBWA’s 78th Annual Convention & Trade Show, October 11-14, 2015, in Las Vegas, Nevada.

Media Contact: Kathleen Joyce; (800) 300-6417

Press Releases| Aug. 28, 2015

ALEXANDRIA, VA The National Beer Wholesalers Association (NBWA) is seeking nominations for the Brewer Partner of the Year Award. The award recognizes the brewer who does the best job in the marketplace producing great beer; building strong partnerships; providing valuable education; and offering support to their distributor customers in order to bring their beers to market. The award will be presented during NBWA’s 78th Annual Convention & Trade Show, October 11-14, 2015, in Las Vegas, Nevada.

NBWA distributor members and fellow brewers are invited to nominate any brewer they believe is deserving of the award. Nominations will be accepted until September 18, 2015

Visit to view award criteria and submit nominations.

NBWA President and CEO Craig Purser said, “Independent beer distributors across the country take great pride in working with innovative brewers of all sizes to provide unprecedented choice and variety to American consumers.”

“With more than 3,700 brewers in operation today, independent distributors are fortunate to work with many different brewers who make great beer, provide valuable sales and marketing assistance and work arm and arm with their distributor partners to bring beer to market,” Purser added. “And new partnerships are forming every day – 94 percent of independent beer distributors report that they have added at least one new brewer to their portfolio in the past year.”

“We are excited to recognize the innovative brewers who do the best job working with their distributor partners to build brands and engage consumers,” Purser said.

In addition to the Brewer Partner of the Year Award, two runner-up awards, the Brewer Partner Sales Execution Award and the Brewer Partner Marketing Innovation Award also will be presented.


The National Beer Wholesalers Association (NBWA) represents the interests of America’s 3,300 licensed, independent beer distributor operations in every state, congressional district and media market across the country. Beer distributors are committed to ensuring alcohol is provided safely and responsibly to consumers of legal drinking age through the three-tier, state-based system of alcohol regulation and distribution. To learn more about America’s beer distributors, visit For additional updates from NBWA, follow @NBWABeer on Twitter, watch NBWA videos on  and visit

Media Contact: Kathleen Joyce; (800) 300-6417

Blog| Aug. 28, 2015

By: Eric Bassingthwaighte, Principal at Fuel Risk Management

Coincidently, I am writing this article on August 24, 2015, or “Black Monday” (the term the media used). If you can recall the day, “Black Monday” involved price dislocations early in the trading session which caused panic selling then buying as weakness in Asia rippled through Europe and eventually to the U.S. affecting our equity, commodity and currency markets.

What does this have to do with the beer industry? Everything or nothing at all depending on your perspective, but I would argue that these “shock” events occurring thousands of miles away in foreign countries can have a direct effect on your local business (like it or not). Furthermore, these “headline-grabbing” events are moving away from being outliers or tail-end risks and closer to becoming common occurrences in the heart of the Bell Curve.

At Fuel Risk Management, for example, I analyze the risks associated with geopolitical events all over the world and evaluate potential future price paths based on different outcomes from those events that could beneficially or adversely influence your local price at the pump.

Ideal risk management minimizes spending, manpower or other resources while minimizing the negative effects of risk. Risk management is usually comprised of the following elements:

  1. Identify/characterize the hazards
  2. Assess your company’s vulnerability of critical assets to specific hazards
  3. Quantify the risk (probability/degree of consequence)
  4. Identify ways to reduce risk
  5. Prioritize risk reduction measures based on strategy

The beer industry involves risks of various natures: operational, compliance, financial, safety, strategic and external risks. Here is a table that can be used to help visualize and quantify an undesirable event (since many are intangible).

As you can see, risk variables (hazards) that fall in the bottom-left of the chart or “blue” sections may not be significant enough to merit attention, while risk variables (hazards) that fall in the upper-right of the chart or “orange/red” sections are significant enough to have strategies in place for those risks.

Once you have determined that an undesirable event is significant, I would recommend using a chart like the Bow-Tie model to illustrate how you are going to address the risk. 

You can proactively prevent the hazards from causing the undesirable event to occur (prevention), or you can reactively mitigate the consequences after the undesirable event occurs (recovery). Both strategies can be effective. An organization’s preference on which method to use is usually based on factors like financial cost, safety and public perception.

Whether you are trying to more effectively manage your budget by hedging fuel price risk or trying to make your warehouse a safer place to work, having a risk management strategy (and periodically reviewing that strategy) helps increase certainty in an uncertain environment.

Contact Fuel Risk Management’s Eric Bassingthwaighte at You also can connect with Fuel Risk Management and Eric Bassingthwaighte on LinkedIn.

New Target Store Seeks to Serve Liquor

A new Target store planned for Chicago's Navy Pier is slated to be the first in the nation to not only sell packaged alcohol, but serve it in the store. Target has applied for a Consumption on Premises liquor license, according to city records. A nearby Whole Foods Market has a wine bar and also serves beer and liquor in the store. The new store is slated to open in October.

NH: U.S. Senator Kelly Ayotte Tours Great State Beverages

U.S. Senator Kelly Ayotte visited Great State Beverages in Hooksett, New Hampshire, this week to discuss her efforts to help New Hampshire businesses grow and create jobs. President of Great State Beverages Mike McGinn said, “It was our great pleasure to welcome Senator Ayotte to our Hooksett operation. We value the opportunity to discuss the regulatory, economic and commercial value beer distributors provide and appreciate all that she does for the beer industry both here in New Hampshire and in Washington."

CO: New Belgium Brewing to Expand Distribution to Hawaii Early 2016

New Belgium Brewing, based in Fort Collins, Colorado, has announced a partnership with Young’s Market Company to begin distribution in Hawaii starting in February 2016. “New Belgium is extremely excited to be partnering with Young’s Market Company in the state of Hawaii,” said New Belgium Regional Sales Director Scotty Prawalsky. “They are a family-owned company with a long history of success on the islands."

OR: Ninkasi Brewing Company Expands Distribution to New York State

Eugene-based Ninkasi Brewing Co. is making a cross-country leap with its latest distribution expansion. Ninkasi has announced they have partnered with Sheehan Family Companies’ four New York distributors, Craft Beer Guild of New York, Union Beer Distributors, T.J. Sheehan Distributing and Tri-Valley Beverage, to start full-time distribution of Ninkasi in late September. “I look forward to working with The Sheehan Family Companies to build relationships with craft retailers across the state,” said Ninkasi Co-Founder and CEO Nikos Ridge.

How Brewers Are Churning Out Tangy Sours Without the Hefty Price Tag

If you're tuned into the world of beer, you may be aware of sour beers — a loosely defined style that has been made for centuries, but is gaining fresh appreciation in today's craft beer renaissance. But sours can be very hard to make, requiring months or years of letting the beer gradually mature in the cellar; however, a technique called kettle souring makes brewing sours fast and easy and is trending across America making these brews much more affordable.