Tastes Great ... Less Thrilling: MillerCoors Taps New Strategy, Markets

The explosion of craft beers has prompted the giants of the beer industry to rethink strategies and market focuses, including MillerCoors. The importance of winning millennials (and women and Latinos) seems the one certainty. "Who gets them as drinkers, whether it's craft or importers or flavored malt beverages, is undecided," said Lester Jones, NWBA's chief economist. "That's up to the marketing geniuses at the brewers to see how many millennials they can bring into their brand. The game is never over. It's always playing out."

States Declare War on Powdered Alcohol

Powdered alcohol, given the green light by federal regulators in March, is facing battles across the country as state legislatures and federal politicians file legislation aimed at banning the newly approved product. 81 bills seeking to ban or regulate powdered alcohol have been filed in 39 states, the District of Columbia and Puerto Rico this year. Most seek to ban powdered alcohol, while others intend to amend state alcohol definitions to include powdered alcohol.

Five Ways Millennials Are Changing the Consumer Landscape

Millennials are driving significant growth in the snacks industry, according to Information Resources. This is changing the way food and beverage manufacturers operate and market their products, according to Tina Manikas, President of FCB/RED, a Chicago-based shopper marketing agency. Millennials prioritize flexibility and meaningful work over pay, trust reviews from peers rather than traditional advertising, are pragmatic idealists, value innovation and seek experiences rather than just a store or a product, she said.

PA: Ace Distributing Leads Fundraising Effort for Leukemia and Lymphoma Society of Central Pennsylvania

Ace Distributing executed their 2nd Annual PhilanthroBeer Week gathering together the three tiers of the beer industry (brewery, wholesaler and retailer) for a week of events and community-focused fundraising. Together, the beer community raised over $25,000 for the Leukemia and Lymphoma Society of Central Pennsylvania.

MI: Blackrocks Brewery to Expand Distribution to Detroit Area

Blackrocks Brewery, located in Marquette, Michigan, has expanded distribution into the Southeast/Metro Detroit region of the state. The brewery has partnered with Imperial Beverage to distribute their products. This is the first time Blackrocks has been available in this area of Michigan.

U.S. Jobless Claims Up, But Still Point to Labor Market Strength

The number of Americans filing new claims for unemployment benefits unexpectedly rose last week, but remained at levels consistent with a strengthening labor market. Initial claims for state unemployment benefits rose 7,000 to a seasonally adjusted 282,000 for the week ended May 23, the Labor Department said.

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