Media Contact: Kathleen Joyce

kjoyce@nbwa.org; (800) 300-6417

Blog| May. 4, 2015

This spring NBWA launched a new membership resource created exclusively for beer distributors – safety training videos that feature real-life scenarios for employees in NBWA member warehouses.

The videos are housed on the NBWA website as part of a safety training video library. They are available to distributor members on-demand 24/7 and accompanied by a downloadable quiz. Employers can use the quizzes to verify that an employee watched the video and to document the training for human resources.

“Because these videos are industry-specific and reflect what beer distribution employees actually do on a daily basis, they will be more engaging and impactful than other available training resources,” said NBWA CFO Kimberly McKinnish. 

To select video topics, NBWA sought the advice of insurance program partner BevCap Management and industry experts to determine areas where beer distributors experience the highest insurance claim rates.

NBWA’s first safety training videos focus on two areas where frequent and expensive insurance claims plague the association’s distributor members:

  • Safe Postures and Ergonomics: Back injuries caused by improper lifting are the most common disabling injuries in the workplace. Proper ergonomics can prevent most issues. This video teaches safe postures and proper lifting techniques for distributor employees handling cases and kegs of beer. Viewers will learn basic stretches; step-by-step lifting techniques; “The Power Zone”; hand truck tips; and the best way to enter and exit a truck.

  • Distracted Driving: A Choice You Make: Nearly 6,000 people die annually in crashes involving a distracted driver and more than half a million are injured. This video covers a host of possible distractions drivers face and how to avoid them through planning and knowing how to handle everyday driving hazards on the job. Viewers are introduced to potentially dangerous situations and given information to minimize the risk. Good judgment, alertness and always obeying traffic laws are stressed as the basics of safe driving.

Additional training videos will be offered to meet members’ other priority needs and respond to changing industry conditions.

Why Mexican Brew Montejo Is Sitting Out Cinco de Mayo

As a newly available Mexican imported beer, it seems logical that Montejo would make a big deal out of Cinco de Mayo, following in the tradition of other Mexican brews like Dos Equis and Corona. But in a calculated appeal to Hispanic consumers, the Anheuser-Busch InBev-owned brew is planning to ignore the holiday.

Millennials, Tech Advances Shape Grocery Shopping's Future

When it comes to what’s for dinner, America still lags much of the world in its willingness to find digital solutions. But a new report from Nielsen says that between Millennials, in-store tech advances and such emerging delivery options as Instacart and Amazon, the future is closer than you might think.

MI: Bell's Brewery Expands Distribution to Delaware and Maryland

Bell’s Brewery, located in Kalamazoo, Michigan, has announced plans to expand in both Delaware and Maryland. Bell’s has signed on with N.K.S. Distributors for coverage in Delaware. In Maryland, the brewery has inked deals with a group of wholesalers, including Bond Distributing Company, Buck Distributing, Carey Distributors, Inc. and Wantz Distributors, Inc.

Media Contact: Kathleen Joyce

kjoyce@nbwa.org; (800) 300-6417

Press Releases| Apr. 30, 2015

America’s Independent, Licensed Beer Distributors Celebrate Independent, Licensed Taverns

ALEXANDRIA, VA – Throughout May, the National Beer Wholesalers Association (NBWA) will recognize the 62nd Annual Tavern Month, a celebration of the many licensed bars and taverns that help fuel excitement in the beer industry and enrich America’s social culture.

As fellow Main Street businesses, bar and tavern owners partner with America’s 3,300 independent, licensed beer distributors in communities across the country to contribute to local economies; support hundreds of thousands of jobs; invest in local communities; and deliver an unparalleled selection of beer to millions of customers every day.

By warehousing, selling and delivering a record number of beer brands, beer distributors work with taverns to better understand markets and tailor beer choices for consumers. Distributors’ sales expertise helps taverns create point-of-sale materials including banners, table tents and beer menus to help drive traffic and create excitement in accounts across the country.

Distributors work closely with bar and tavern owners and their employees to provide responsible service as part of an effective system of state-based alcohol regulation. Bar and tavern owners make significant investments in the license that affords them the privilege to sell alcohol. Distributors work with retailers to protect these investments by supporting training programs and ID checks and ensuring responsible business practices. Employees of local beer distribution companies and local taverns live in the communities where they work, and they are invested in keeping those communities safe.

“The bars and taverns of America are business engines for our economy and culture, but they can’t do it all by themselves,” said John Bodnovich, executive director of American Beverage Licensees. “Local beer distributors help these independent small businesses meet consumer demands by delivering burgeoning and mature brands that strengthen our thriving beverage alcohol marketplace.”

“It’s a great American tradition to gather with family, friends or colleagues to enjoy a cold beer in their local bar or tavern,” said NBWA President & CEO Craig Purser. “America’s beer distributors are proud to partner with bar and tavern owners as part of  a system that helps new brands get to market and offers consumers their choice of the largest international brands and the smallest local brews all on the same menu and bar tap.”

“So when you head out to your local watering hole this May, be sure to raise a glass and offer a toast to a system that works so well for brewers, distributors, retailers – and most importantly – the consumer,” Purser added.

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The National Beer Wholesalers Association (NBWA) represents the interests of America’s 3,300 licensed, independent beer distributor operations in every state, congressional district and media market across the country. Beer distributors are committed to ensuring alcohol is provided safely and responsibly to consumers of legal drinking age through the three-tier, state-based system of alcohol regulation and distribution. To learn more about America’s beer distributors, visit www.AmericasBeerDistributors.com. For additional updates from NBWA, follow @NBWABeer on Twitter, watch NBWA videos on www.youtube.com/NBWABeer  and visit www.facebook.com/NBWABeer.

 

 

 

 

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