From members of Congress to state legislators, attorneys generals, regulators and the media, beer distributors across the country are hosting warehouse visits to showcase their critical role in the independent distribution system.

To schedule a behind-the scenes look at a beer distribution warehouse in your community, please contact NBWA Manager, Grassroots & Political Affairs Kate Beaulieu at kbeaulieu@nbwa.org

If you are a distributor who has hosted a warehouse visit, please share details of your visit with NBWA by completing the feedback form.

Tools for Beer Distribution Employees

“Six-Pack” of Warehouse Visit Tips

• Instructional Video - Warehouse Tours: Showing the Value of Beer Distributors 

 

Anheuser-Busch InBev Acquires Spain's Cervezas La Virgen

Anheuser-Busch InBev's venture capital unit, ZX Ventures, has bought Spanish brewery Cervezas La Virgen. Madrid-based La Virgen will join ZX's Craft and Speciality network. Financial details have not been disclosed; however, AB InBev confirmed that it has acquired all the shares of La Virgen. La Virgen produces four permanent brands including Madrid Lager and Jamonera, an amber ale. The purchase follows AB InBev's acquisition of Italian brewer Birra del Borgo last year. The Budweiser brewer also owns Camden Town Brewery in London.

Boston Beer Reformulates Rebel IPA Recipe

Boston Beer is unveiling the results of "Project Lupulus," a four-year experiment the brewery undertook to reimagine one of its most popular flagship beers. The addition of juicier hop varieties Mosaic, Simcoe and Cascade and an altering of the malt bill have produced a "Rebel Reborn." “This is the first time we’ve significantly changed the recipe of a flagship beer,” said founder Jim Koch. The new Rebel IPA will roll out on draft and in six-packs of bottles.

Fed's Yellen Signals Further Rate Rises

With monetary policy still modestly accommodative, the U.S. central bank should continue to raise interest rates slowly to keep jobs plentiful and inflation low, Federal Reserve Chair Janet Yellen said. "I think that allowing the economy to run markedly and persistently 'hot' would be risky and unwise," Yellen said in remarks prepared for delivery to the Stanford Institute for Economic Policy Research. The Fed last month raised its short-term interest-rate target for only the second time in a decade, but signaled it would likely speed up the pace of rate hikes this year.

Heineken in Talks to Buy Kirin's Brazilian Beer Operations

Japan's Kirin Holdings and Heineken of the Netherlands are in discussions about a possible purchase of Kirin's Brazilian beer operations, the Dutch brewer announced. Earlier, Japan's Nikkei reported that Heineken could pay around 100 billion yen ($869 million) for the deal, which could happen as soon as this year. However, in a statement, Heineken cautioned that there was "no certainty that an agreement will be reached." Kirin began operations in Brazil, the world's third largest market for beer, in 2011, after acquiring Schincariol, a Brazilian brewery.

Strongbow Hard Apple Ciders Introduces New Orange Blossom Flavor

Strongbow Hard Apple Ciders is introducing its newest flavor Strongbow Orange Blossom. The cider delivers a spring-like orange blossom aroma with a touch of sweetness and an apple finish. Supported by TV advertising, consumer sampling and in-store merchandising, Orange Blossom will be launched in six-packs during the month of March and will simultaneously replace Strongbow Ginger in the 12-bottle Strongbow Variety Pack, alongside Strongbow Gold Apple, Strongbow Honey and Strongbow Cherry Blossom.

Budweiser Bows Out of Team USA Sponsorship

Anheuser-Busch InBev has decided not to re-up its partnership with the U.S. Olympic Committee, the company said. The move means other brewers can jockey to be Team USA's official beer after years on the sidelines. Budweiser has been a sponsor of the U.S. Olympic Committee since 1984. NBC -- which has secured the rights to broadcast the Olympics through 2032 -- reported a ratings dip for the Rio Olympics last summer when NBC said it averaged 25.8 million viewers. The 2012 London Olympics averaged 31.1 million viewers.

IL: Maplewood Brewery and Distillery Expanding Distribution to Michigan

Chicago's Maplewood Brewery and Distillery is expanding distribution to Michigan by partnerning with Bud Distributing Inc. Bud Distributing Inc.’s small distribution footprint helped seal the deal for Maplewood, according to co-founder Ari Megalis. “As a smaller brewery, this appealed to us and our current production capacity,” Megalis said. “Also, as our capacity grows in the future, we can consider other parts of Michigan with an already established presence in at least a small part of the state.” Maplewood’s beers can be found across Chicago through Louis Glunz Beer Inc.

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