From members of Congress to state legislators, attorneys generals, regulators and the media, beer distributors across the country are hosting warehouse visits to showcase their critical role in the independent distribution system.

To schedule a behind-the scenes look at a beer distribution warehouse in your community, please contact NBWA Manager, Grassroots & Political Affairs Kate Beaulieu at kbeaulieu@nbwa.org

If you are a distributor who has hosted a warehouse visit, please share details of your visit with NBWA by completing the feedback form.

Tools for Beer Distribution Employees

“Six-Pack” of Warehouse Visit Tips

• Instructional Video - Warehouse Tours: Showing the Value of Beer Distributors 

 

Media Contact: Kathleen Joyce

kjoyce@nbwa.org; (800) 300-6417

Videos| Sep 25, 2016

Watch the 79th Annual Convention edition of NBWA-TV! Tune in to see interviews with beer distributors from around the country, and see how distributors partner with brewers and retailers to deliver choice and variety to consumers.

To Fight Flagship Fatigue, Sierra Nevada Will Introduce Pale Ale and Torpedo Line Extensions

With more than 1,000 beer companies now selling upwards of 7,500 different packages in the food channel alone, according to Sierra’s director of sales, Joe Whitney, larger and more established craft entities like Sierra Nevada have found it more difficult to grow sales of their higher volume offerings. In response, Sierra Nevada will be introducing a pair of line extensions the company hopes will breathe life back into their flagship counterparts while simultaneously bringing “more growth to the craft segment," according to Whitney.

MillerCoors Taps Philadelphia Agency for High Life Help

MillerCoors has made agency changes on its economy beer brands, including parting ways with Publicis Groupe's Leo Burnett on the Miller High Life creative account. Leo Burnett's shopper marketing agency, known as Arc, will continue to support High Life. But Philadelphia-based Quaker City Mercantile has won an assignment to lead creative and digital strategy for the brand. MillerCoors has also assigned roster agency Mekanism to its Keystone Light brand, which had not been using a creative agency of late.

You Can Now Drink George Washington's Favorite Beer

What do the years 1757 and 2016 have in common? A beer recipe, of course. Patchogue, New York-based Blue Point Brewing Company has made 30 barrels of “Colonial Ale”—a recipe the brew masters claim to have gotten from George Washington. The brewery says that Washington originally wrote down the recipe in 1757 when he was a young colonel in the Virginia Regiment militia, making it about 260 years old.

Senate Moves Closer on Budget Bill Despite Divisions

A behind-the-scenes congressional battle to avoid a U.S. government shutdown broke into public view when Republicans produced a stop-gap funding bill that Democrats immediately rejected. The federal fiscal year ends on September 30, and Congress must pass a spending measure by then to keep the government open. In recent years, lawmakers have seldom been able to agree on a full federal budget and instead have relied on stop-gap measures.

Gluten-Free Beers to Try

Some of the most interesting beers out there now are entirely gluten-free. Built on flavorful bases of millet, sorghum and more, they rate regardless of dietary dictates. The Wall Street Journal gives a few different gluten-free beers to try.

U.S. Consumer Comfort Gauge Falls to Lowest Since Mid-December

Consumer confidence fell last week to the lowest point since mid-December as Americans’ views of their financial situations and the buying climate deteriorated, according to figures from the Bloomberg Consumer Comfort Index. Less optimism about the economy’s prospects and declining confidence about household finances and whether it’s a good time to spend indicate consumers won’t be as free-spending as they were in the second quarter.

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