Submitted by sneiman on Fri, 2015-05-29 12:15
The explosion of craft beers has prompted the giants of the beer industry to rethink strategies and market focuses, including MillerCoors. The importance of winning millennials (and women and Latinos) seems the one certainty. "Who gets them as drinkers, whether it's craft or importers or flavored malt beverages, is undecided," said Lester Jones, NWBA's chief economist. "That's up to the marketing geniuses at the brewers to see how many millennials they can bring into their brand. The game is never over. It's always playing out."
Submitted by sneiman on Fri, 2015-05-29 12:05
Powdered alcohol, given the green light by federal regulators in March, is facing battles across the country as state legislatures and federal politicians file legislation aimed at banning the newly approved product. 81 bills seeking to ban or regulate powdered alcohol have been filed in 39 states, the District of Columbia and Puerto Rico this year. Most seek to ban powdered alcohol, while others intend to amend state alcohol definitions to include powdered alcohol.
Submitted by sneiman on Fri, 2015-05-29 11:26
Millennials are driving significant growth in the snacks industry, according to Information Resources. This is changing the way food and beverage manufacturers operate and market their products, according to Tina Manikas, President of FCB/RED, a Chicago-based shopper marketing agency. Millennials prioritize flexibility and meaningful work over pay, trust reviews from peers rather than traditional advertising, are pragmatic idealists, value innovation and seek experiences rather than just a store or a product, she said.
Submitted by sneiman on Fri, 2015-05-29 11:23
In recent months, Paste Magazine's tastings and rankings have focused more on specific, well-defined styles such as American saisons and American wheat beers. But this time, the magazine has decided to be as inclusive as possible and tasted and ranked anything considered a summer brew.
Submitted by sneiman on Fri, 2015-05-29 11:04
Anheuser-Busch stopped beer production at its Georgia brewery this week to instead produce drinking water for those affected by a deadly bout of historic flooding and storms in Texas and Oklahoma.
Submitted by sneiman on Fri, 2015-05-29 11:03
Ace Distributing executed their 2nd Annual PhilanthroBeer Week gathering together the three tiers of the beer industry (brewery, wholesaler and retailer) for a week of events and community-focused fundraising. Together, the beer community raised over $25,000 for the Leukemia and Lymphoma Society of Central Pennsylvania.
Submitted by sneiman on Fri, 2015-05-29 11:01
Blackrocks Brewery, located in Marquette, Michigan, has expanded distribution into the Southeast/Metro Detroit region of the state. The brewery has partnered with Imperial Beverage to distribute their products. This is the first time Blackrocks has been available in this area of Michigan.
Submitted by sneiman on Fri, 2015-05-29 10:57
Farrell Distributing has announced they will sponsor the first official Vermont Beer Week debuting this fall. Vermont Beer Week aims to bring locals and tourists together for a 10-day celebration embracing the craft beer culture.
Submitted by sneiman on Thu, 2015-05-28 11:54
American Beverage Licensees (ABL) and Fintech announced that they are launching a strategic partnership to provide a secure, affordable and hassle-free way for ABL members to pay for alcohol deliveries electronically and improve the beverage alcohol purchasing process.
Submitted by sneiman on Thu, 2015-05-28 11:53
The number of Americans filing new claims for unemployment benefits unexpectedly rose last week, but remained at levels consistent with a strengthening labor market. Initial claims for state unemployment benefits rose 7,000 to a seasonally adjusted 282,000 for the week ended May 23, the Labor Department said.