From members of Congress to state legislators, attorneys generals, regulators and the media, beer distributors across the country are hosting warehouse visits to showcase their critical role in the independent distribution system.

To schedule a behind-the scenes look at a beer distribution warehouse in your community, please contact NBWA Manager, Grassroots & Political Affairs Kate Beaulieu at kbeaulieu@nbwa.org

If you are a distributor who has hosted a warehouse visit, please share details of your visit with NBWA by completing the feedback form.

Tools for Beer Distribution Employees

“Six-Pack” of Warehouse Visit Tips

• Instructional Video - Warehouse Tours: Showing the Value of Beer Distributors 

 

Asahi Targets Asia's Aspiring Beer Mavens in Premium-Brand Offer

Asia has been awash with low-priced beer for decades, but as incomes in the region rise, so too is the amount younger connoisseurs are willing to spend on the amber beverage. That’s one of the key motivations for Asahi Group Holdings Inc., which said it has entered exclusive talks to buy SABMiller Plc’s Peroni and Grolsch brands for 2.55 billion euros ($2.9 billion). Another is that these world-famous beers would extend the brewer’s geographic reach outside its home market in Asia, said Duncan Fox, an analyst at Bloomberg Intelligence in London.

14 Chocolate Beers to Drink on Valentine’s Day

Valentine’s Day is quickly approaching. If your date loves beer as much as you do, he or she will appreciate these chocolate beers that are perfect for the occasion. If you’re flying solo this February 14, these beers make great company. BeerandBrewing.com lists 14 chocolate beers to drink this Valentine's Day.

NC: Beer Distribution Outside Western North Carolina Helps Grow Local Tourism

Around Western North Carolina, more beer bottles roll out of breweries than ever before, with an increasing amount put on trucks and shipped out of town as breweries increase their distribution areas. And while it helps the breweries' bottom line, that beer also is promoting the Asheville area as a tourist destination, brewers say.

MA: Castle Island Grows Team, Expands Distribution Lineup

Just one month after releasing its first beer into the Greater Boston market, Castle Island Brewing Company is already ramping up production to meet growing demand. With the help of Massachusetts Beverage Alliance, Norwood, Massachusetts-based Castle Island launched Candlepin into broader distribution in early January, and, shortly thereafter, the company introduced Keeper to the market. Initial shipments of Keeper and Candlepin were quickly depleted, and the brewery is bringing in additional talent to bolster its production and sales capabilities.

New Belgium RyePA, a Collaboration With Craft Malters, Returns to Folly Packs

Two years after its initial release, New Belgium Brewing’s RyePA is coming back with a nod to the brewer’s dual hometowns in Colorado and North Carolina. Originally brewed with Carolina Rye, RyePA revival also incorporates rye from Colorado Malting. The hoppy Rye IPA is available in New Belgium Folly Packs nationwide through May.

Media Contact: Kathleen Joyce

kjoyce@nbwa.org; (800) 300-6417

Press Releases| Feb. 11, 2016

ALEXANDRIA, VA – In response to industry requests for clarification, the Alcohol and Tobacco Tax and Trade Bureau (TTB) issued general guidance concerning promotional activities commonly associated with category management programs and whether or not those activities are lawful.

National Beer Wholesalers Association President & CEO Craig Purser issued the following statement in response to the TTB ruling

“The Tax and Trade Bureau’s ruling to address recent tied house activities related to category management, shelf plans and shelf schematics is a positive step toward providing additional guidance for alcohol manufacturers, distributors and retailers. By citing the limitations of the Federal Alcohol Administration Act’s narrow, specific exceptions related to items of value, the TTB’s directive serves as a reminder to all industry participants and makes clear that certain aspects of proposed programs at retail exceed the intent of the exceptions allowed for by federal law. 

“Beer distributors should not participate in any unauthorized activity that could jeopardize their federal wholesaler permits. When it comes to beer, only distributors have federal permits under the FAA Act; brewers and retailers do not.”

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The National Beer Wholesalers Association (NBWA) represents the interests of America’s 3,300 licensed, independent beer distributor operations in every state, congressional district and media market across the country. Beer distributors are committed to ensuring alcohol is provided safely and responsibly to consumers of legal drinking age through the three-tier, state-based system of alcohol regulation and distribution. To learn more about America’s beer distributors, visit www.nbwa.org. For additional updates from NBWA, subscribe to The Daily Brew newsletter, follow @NBWABeer on Twitter, watch NBWA videos on YouTube  and visit https://www.facebook.com/pages/NBWABeer.

D.C.: Food Network Star Finalist Hosts NBWA Beer Event Highlighting Consumer Choice

With Mardi Gras quickly approaching, celebrity chef Jay Ducote, the self-proclaimed “food ambassador for South Louisiana,” spent a week eating his way through Washington, D.C. His main event was a dinner, which he hosted with the National Beer Wholesalers Association. He led the 20-person event through a Louisiana-themed beer-pairing dinner.

Asahi Bids to Buy Peroni and Grolsch Beers From SABMiller

Asahi Group Holdings has reached a preliminary deal to buy SABMiller’s Peroni and Grolsch beer brands for more than 400 billion yen ($3.5 billion), as part of efforts to offset slow growth at home. Asahi is Japan’s biggest brewer with a 38% market share, but the company has sought growth outside Japan where beer sales have fallen over the past two decades, as the population shrinks and wine becomes increasingly popular.

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