From members of Congress to state legislators, attorneys generals, regulators and the media, beer distributors across the country are hosting warehouse visits to showcase their critical role in the independent distribution system.

To schedule a behind-the scenes look at a beer distribution warehouse in your community, please contact NBWA Manager, Grassroots & Political Affairs Kate Beaulieu at kbeaulieu@nbwa.org

If you are a distributor who has hosted a warehouse visit, please share details of your visit with NBWA by completing the feedback form.

Tools for Beer Distribution Employees

“Six-Pack” of Warehouse Visit Tips

• Instructional Video - Warehouse Tours: Showing the Value of Beer Distributors 

 

America’s Beer Distributors Deliver Unprecedented Variety to Retailers for Super Bowl 50

As Americans prepare to watch this year’s Super Bowl, the National Beer Wholesalers Association is recognizing the men and women of the beer distribution industry who deliver a wide selection of beer to licensed retailers for consumers to enjoy. According to Information Resources Inc. (IRI), Chicago, beer is the number one product category by sales dollars, generating $583 million in sales the week prior to the NFL’s flagship event.

MillerCoors Introduces Redd’s ‘Limited Pick’ Releases

Redd’s unveiled the new “Limited Pick,” a series of special release ales each available for a limited time. The 2016 special releases will feature three ales over the course of the year: Redd’s Cranberry Ale, Redd’s Blueberry Ale and Redd’s Ginger Apple Ale. Redd’s Limited Pick flavors will be available nationwide at most grocery and convenience stores in 6-pack 12 oz. bottles, 16-ounce cans and in the variety pack.

AL: Good People Brewing Co. Taps Into New Distribution Markets

Good People Brewing Co., located in Birmingham, Alabama, has announced it will begin selling its selection of craft beers in the Florida Panhandle and Central Tennessee. Good People is partnering with Goldring Gulf Distributing for Florida distribution and with Hand Family Companies for distribution in the Central Tennessee market.

TX: Alamo Beer to Flow Across Texas With New Restaurant Partnership

Less than a year after Alamo Beer Co. opened its brewery, the company has announced a new distribution partnership with Buffalo Wild Wings. Alamo Beer’s distributor, Ben E. Keith Beverages, helped create the partnership with the Minneapolis-based restaurant chain, which has more than 1,000 locations nationally. The arrangement will expand Alamo’s brand and give the company key exposure in the Dallas/Fort Worth market.

Rite Aid Shareholders Vote to Approve $9.4B Merger With Walgreens

Walgreens’ path to bring Ride Aid under its wing passed one hurdle, as shareholders for the latter chain of drug stores approved a $9.4 billion merger plan. Rite Aid announced that 97% of its shareholders voted in favor of the merger plan, which was first revealed in October 2015. Under the multibillion-dollar deal, Pennsylvania-based Rite Aid would become a wholly-owned subsidiary of Walgreens Boots Alliance — the holding company that owns Walgreens Co. and Boots pharmacies in Europe.

Media Contact: Kathleen Joyce

kjoyce@nbwa.org; (800) 300-6417

Press Releases| Feb. 4, 2016

ALEXANDRIA, VA – As Americans prepare to watch this year’s Super Bowl, the National Beer Wholesalers Association (NBWA) is recognizing the men and women of the beer distribution industry who deliver a wide selection of beer to licensed retailers for consumers to enjoy.

“From familiar domestic brands to intriguing imports and exciting new products from local and small craft brewers, America’s beer distribution employees are working in overdrive to make sure the marketplace offers an unparalleled variety of beer for consumers to enjoy during the big game,” said NBWA President & CEO Craig Purser.

According to Information Resources Inc. (IRI), Chicago, beer is the number one product category by sales dollars, generating $583 million in sales the week prior to the NFL’s flagship event.

Across the country, 3,300 independent, licensed beer distribution facilities supply local stores, restaurants and bars with a variety of beer styles and brands. According to data collected by NBWA, the typical independent distributor delivers nearly 1,000 unique SKUs of beer.

“There are many great beer selling occasions during the course of the year, and Super Bowl week is definitely one of them,” said NBWA Chief Economist Lester Jones. “Beer distributors and retailers serving the local markets in Denver and North Carolina can expect to see a boost in sales as fans gather to cheer on their home teams at bars, restaurants and at home.”

NBWA encourages responsible consumption before, during and after Sunday’s big event.

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The National Beer Wholesalers Association (NBWA) represents the interests of America’s 3,300 licensed, independent beer distributor operations in every state, congressional district and media market across the country. Beer distributors are committed to ensuring alcohol is provided safely and responsibly to consumers of legal drinking age through the three-tier, state-based system of alcohol regulation and distribution. To learn more about America’s beer distributors, visit www.nbwa.org. For additional updates from NBWA, subscribe to The Daily Brew newsletter, follow @NBWABeer on Twitter, watch NBWA videos on YouTube  and visit https://www.facebook.com/pages/NBWABeer.

 

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