To better bolster distributors and continually grow the beer sector’s profile and presence in the marketplace, NBWA continues to expand the Beer First initiative. Guided by a leadership team of distributors, representing a cross-section of the country, chain and independent markets and major supplier networks, the Beer First initiative ensures distributors have the tools they need to continually boost the beer category.
The Beer First initiative toolkit is comprised of the following:
If you need the universal username and password information, please contact NBWA at email@example.com.
In 2021, NBWA launched the Beer First Certification program for teams to learn how to maximize the Beer First tools, comfortably sell using facts and profit stories and elevate their relationships with customers. As the first of its kind, Beer First Certification is a training program specifically designed for the beer industry. With the two levels and courses geared towards on-premise and off-premise, sales representatives, first line managers, key account managers and other aspiring industry professionals can expertly learn how to strategically use NBWA’s Beer First tools.
So far, there have been over 450 certified employees from over 30 distributor companies!
The benefits of the program include:
“Beer First Fridays” is a nationwide initiative executed locally by distributors to conduct on-premise account “takeovers” and remind consumers how a cold beer makes any occasion better! With aircover from the #BeersToThat campaign, distributor members can utilize turnkey custom POS like printed posters, koozies, photo props, table tents, social media posts, etc. to make your "Beer First Fridays" come to life with consumers; and make sure you share successes and promote accounts through social media. Though the name implies the promotions should be done on Fridays, with these tools, you can plan and execute any day of the week.
|Members-Only How To Guide||Resources|
|Music is Better With Beer||Pre-made Graphics Portal|
|Games are Better With Beer||Check out the photos|
If you need the username and password information, please contact NBWA at firstname.lastname@example.org.
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