Beer Industry Electronic Commerce Coalition | NBWA: America's Beer Distributors

The Beer Industry Electronic Commerce Coalition (BIECC), managed by NBWA and established in 1994, is a working group that strives to maximize the beer industry’s role and common interest pertaining to the implementation and utilization of electronic commerce within the three-tier system.

BIECC Master Product Catalog Update

The BIECC has been invested in creating a Master Product Catalog where every industry stakeholder will have access to the same basic item information and graphics for the brands of all participating brewers. The BIECC has partnered with Syndigo to develop and maintain the product catalog. Their team is currently engaged in building out the infrastructure for this catalog and creating a landing page where brewers will be able to upload their item information. The catalog is scheduled to launch in March 2021. 

If you have any questions or would like to learn more about the Master Product Catalog feel free to contact BIECC staff manager Dave Christman.


Members of the BIECC include some of the nation’s leading brewers, importers and distributors. Additionally, the BIECC has added an associate membership level, which includes leading solution providers for the beer industry. Working together, these stakeholders aim to provide a single voice for the beer industry on various electronic commerce initiatives and projects. 


  • In carrying out its mission, the BIECC works to:
  • Encourage the utilization of state-of-the-art applications.
  • Enhance the value of the three-tier system.
  • Educate the brewer and the distribution tiers on electronic data interchange (EDI).
  • Represent the beer industry's interests to selected electronic commerce committees.
  • Monitor electronic commerce developments that impact the beer industry. 

Focus Areas 

There are four areas in which the BIECC is concentrating to advance electronic commerce:

1) Education: Inform suppliers, distributors and retailers about relevant electronic commerce related issues.

Each year the coalition presents an education seminar at NBWA's Annual Convention. In non-trade show convention years, the BIECC also sponsors the very popular Beer & Bytes luncheon, which allows convention attendees to enjoy lunch and at the same time learn about a new technology in the industry from leading technology providers.

2) Standards: Work to enhance existing industry standards and promote standard business transactions.

The coalition has developed industry standards and positions on electronic commerce and other related issues affecting distributors and their trading partners. These have been communicated to standards setting bodies, beer industry professionals and other industry groups. 

In 2009, the BIECC published an updated version of the Route Accounting System (RAS) Checklist, first produced in 2001.

3) Regulatory: Ensure that state and federal laws are upheld and that the playing field is level.

4) Research: Investigate and review emerging technology for use in the beverage industry.

Coalition members address a variety of challenges facing beer distributors. They investigate tools utilized to maximize productivity and automate the beer industry's sales force, including hand-held devices such as pagers, cellular phones, personal digital assistants (PDAs), portable data collection terminals, truck/car based personal computers (PCs) and global positioning systems (GPS). In recent years the BIECC has also worked with various groups to pilot and investigate emerging technologies like Global Data Synchronization (GDS) and the emergence of Radio Frequency Identification (RFID in the beer industry. 


Read the latest reports from the BIECC:

BIECC Makes Progress on Master Product Catalog

Best Practices in Managing an Expanded Product Portfolio

Route Accounting System Checklist

Hitting the Mark - Accuracy in Beer Sales Forecasting

GDSN Pilot Project Report

The Impact of Global Data Synchronization on the Beer Industry: A Guide for Wholesalers & Brewers

Electronic Data Interchange for Beer Distributors White Paper

Electronic Funds Transfer In the Beer Industry White Paper

NBWA Readiness Assessment

NBWA Distributor Executive Summary

NBWA Supplier Executive Summary

NBWA Retailer Executive Summary

NBWA E-Commerce Executive Summary

Electronic Funds Transfer

To learn more about the benefits of Electronic Funds Transfer to both distributors and retailers, be sure to check out the video below.




Thank you to Anheuser-Busch InBev and Wil Fischer Companies for their efforts in producing this video.

For additional information about the Beer Industry Electronic Commerce Coalition, please contact BIECC Executive Director and NBWA Vice President, State Affairs Dave Christman at