Lester Jones and Tom Fox Present at NBWA's 80th Annual Convention and Trade Show | NBWA: America's Beer and Beverage Distributors

There has been a lot of back and forth on “why” beer has lost share, but very little discussion on “how” to fix it. Beer distributors have harnessed technology and innovation to deal with the complexity brought by more suppliers, more brands and more SKUs. Have the returns from technology and innovation peaked? During NBWA's 80th Annual Convention and Trade Show, Tom Fox from CM Profit Group and Lester Jones discussed how we can get the industry back on track, and how the industry can take a step forward to bring “sales” back into “wholesale.”

Download the presentation PowerPoint