The U.S. Cider Market April YTD 2014
The cider market continues its steady climb to new heights with each new monthly release. Combined data from the U.S. Department of Commerce (imported cider) and Tax and Trade Bureau (TTB) wine reports (domestic cider) show April 2014 volumes up 42 percent from April 2013. Domestic cider grew 43 percent for the month, and import cider grew 39 percent. April volumes took a slight dip landing at 1,967,286 cases, lower than March’s all time high of 2,094,194 cases. Year-to-date total volumes for four months show case equivalents at an all time high of 7.5 million, growing 63 percent for four months this year. Domestic volumes are 74 percent higher and imports fell by 11 percent.
Imports Lose Share to Domestics
There are undercurrents in the marketplace with many new domestic cider brands hitting the shelves and replacing traditional imported ciders. May 2014 Commerce Department figures show year to date imported volumes are now slightly below where they were for the same period in 2012. Imports’ share of total market volumes have slipped from a high of 30 percent in 2005 to less than 8 percent year-to-date May 2014.
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