The U.S. Department of Commerce posted September Beer Imports on November 6, 2016, and there was a pleasant September surprise, as total volumes posted a 14 percent increase – measured from September 2015 vs. September 2016. The year-to-date volumes now stand at more than 7 percent for the nine months 2016.
The Mexican beer market continues to dominate the import segment in both total volume and growth. Mexico accounted for 80 percent of the increase in volume, and Mexican beers now account for two out of every three imported beers. This has pretty much been the story for the entire year as far as imports go.
However, there are some other importing countries worthy of note. Poland, a top 10 importing country to the U.S., posted a YTD positive trend of 4.2 percent off a base of 100,000 barrels. Costa Rica is up 27 percent YTD with Imperial Cerveza making a run on the Mexican beer play book. Russian imports also posted 9 month gains at 40 percent, and it is fun to note that Slovenia imports are over 60 percent. All these countries grew off of very small bases.