89th Annual Convention & Product Showcase
October 11-14, 2026 | Orlando, FL
The electric centerpiece of the beer and beverage distribution industry returns for an action-packed week of connection and innovation. Join nearly two thousand distributors, suppliers, vendors and retail leaders as the dynamic future of beverages comes to life!
An exciting roster of soon-to-be announced speakers, exclusive insights into consumer trends and the industry’s best networking opportunities — NBWA’s Annual Convention is a must-attend event for beer and beverage professionals.
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1,800 Attendees
225+ Vendors
18 Education Seminars
NBWA Member Registration
Registration will open soon!
Hyatt Regency Orlando
9801 International Dr | Orlando, FL 32819
Enjoy your stay at the official Annual Convention hotel, located in the heart of Orlando’s entertainment district.
Rate: $301.00 per night plus taxes single/double occupancy
The room block cut-off date ends on September 25, 2026. Once the block has been filled, rooms and rates cannot be guaranteed.
Schedule Overview
Sunday, October 11
Monday, October 12
Tuesday, October 13
Wednesday, October 14
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BIECC Innovation Showcase Discover the Future of Distribution Technology
Join the Beer Industry Electronic Commerce Coalition (BIECC) for a rapid-fire series of product demos from leading vendors serving beer and beverage distributors. Included with your convention registration, this event features:
- Live technology demonstrations and Q&A
- Expert panel discussions
- Intimate presentation format with opportunity for follow-up conversations
- Complimentary lunch and networking opportunities
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Making Moves Elevating Women and Workforce. Shaping the Industry.
Save the date for the fifth annual BREW and Alliance for Women in Beer: Making Moves! Join industry pioneers as we celebrate, connect and champion women in beer during an electric event filled with education and inspiration.
Why come to Making Moves?
- The ONLY event made for and by women across all three tiers of the beer industry — with plenty to offer men as well!
- Dynamic and relevant content designed to help you elevate your career and discover opportunities for transformative change
- Unparalleled networking opportunities with a who’s who roster of veteran industry leaders and trailblazing newcomers
- A one-of-a-kind opportunity to shape the future of beer the way YOU want to see it
Exhibit at This Year’s Convention
More than 1,700 distributor decision-makers and industry partners will gather to network, collaborate, and shape the future of the industry. This is your opportunity to connect directly with the audiences who matter most.
Product Showcase
The product showcase will feature nearly 200 exhibitors presenting:
- Beer and beverage products
- Innovative technology solutions
- Services designed to improve efficiency and drive business growth
Reserve Your Booth
Exhibitors can secure their space now on the 22,500 sq. ft. showcase floor. This is where key conversations happen and business gets done. Booth sales are officially open to all exhibitors.
Don’t miss your opportunity to be part of this year’s event. Contact Madison Schmelig to reserve your booth or request additional information.
Sponsorship Opportunities
Want to get your brand in front of thousands of the country’s most important distributor leaders?
For more information and current availability, please contact:
Emma McElherne, NBWA Sponsorship Manager
Email: emcelherne@corcexpo.com
Willie Reed, NBWA Senior Director of Sales and Marketing
Email: wreed@nbwa.org
Phone: (703) 683-4300
If you see an item listed as pending, that means a potential sponsor or return sponsor is considering it. Please let us know if that is of interest and we can place you on the waiting list if it becomes available.
Plus, if you don’t see what you are looking for or have a great idea, we would love to hear it!